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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content strategy, editorial management, and audience engagement across multiple digital platforms. Proficient in leveraging AI tools and SEO practices to enhance content performance and optimize workflows.
Highest-signal resume keywords
Content Strategy DevelopmentB2B Technology ExperienceSEO and Generative Engine OptimizationAI Tools ProficiencyEditorial Calendar Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DevelopmentStory DevelopmentWritingProduction ManagementInternal LinkingContent Structure OptimizationFreelancer ManagementPublished WorkHeadless CMS ExperienceFederated Content Operations
Soft Skills
CollaborationCommunicationStory SenseFeedback ManagementRisk Management
Tools & Technologies
AI ToolsSanity CMSDigital Publishing PlatformsEditorial Calendar SoftwareContent Management Systems
Industry Keywords
Editorial ManagementJournalismContent StrategyDigital MediaB2B Content
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Run the content engine within WEKA's digital team across the website, YouTube, LinkedIn, newsletters, Deep Geeks podcast, and other online communities
- Develop content strategy and programming across multiple formats
- Find story angles, shape pieces through directed writers, and bring stories to life across formats
- Own content output, audience and engagement growth, and downstream performance across owned channels
- Repurpose strong material into articles, clips, newsletter features, and resource pages
- Collaborate with social and video leads, the web team, SEO and GEO specialist, customer advocacy, communications, and creative teams
- Maintain the editorial calendar as the source of truth for publishing schedules, ownership, and sequencing
- Establish a reliable publishing rhythm, surface risks early, and refresh or retire aging work
- Improve search rankings, LLM citations, internal linking, and content structure
- Improve AI-enabled production workflows for writers and the broader team
- Monitor velocity, freshness, engagement, organic and LLM-referred traffic, and citations to guide decisions
- Manage contract writers through clear briefs, feedback, standards, support, and bench development
- Report to the Senior Director, Digital
Requirements
What you’ll need- 6+ years in editorial, journalism, or content strategy and management roles
- Real experience in B2B technology
- Experience with writing, story development, hands-on production, and directing writers, freelancers, or agency resources
- Experience running a busy editorial calendar across several formats and many stakeholders
- Fluency in AI, cloud, or data infrastructure sufficient to discuss inference and memory
- Daily working use of AI tools, including self-built workflows
- Working knowledge of SEO and generative engine optimization, internal linking, and content structure
- Experience collaborating with designers, video producers, social and SEO leads, subject matter experts, and standards owners
- Sharp story sense and published work, such as a newsletter, podcast, video series, or bylines
- Experience publishing in Sanity or another headless CMS is a plus
- Producer experience in a newsroom, studio, publication, or branded media team is a plus
- Experience making a federated content operation predictable is a plus
Benefits
Comp & perks- Equal opportunity employer committed to a diverse, inclusive, and authentic workplace
- Fair opportunities to all employees and applicants regardless of background or protected status