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Welcome Pickups

MarTech Manager

Welcome Pickups

. Own the technical architecture of the customer database, including data capture, structure, and cleanliness across Braze, HubSpot, site, product, and other sources .

Posted 10/16/2026full-timeRemote • United KingdomSeniorLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and marketing technology, focusing on data architecture, audience segmentation, and integration across platforms like Braze and HubSpot. Proven ability to collaborate cross-functionally and manage technical implementations while maintaining data integrity and documentation.

Highest-signal resume keywords
CRM/Marketing Technology ExperienceData Architecture ManagementAudience Segmentation ToolingCross-Functional CollaborationTechnical Implementation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Identity ResolutionConsent ManagementEvent TrackingAPI Data FlowsUser Story WritingPrioritization FrameworksTechnical RolloutsData DocumentationBusiness Case DevelopmentAudience Pipelines
Soft Skills
Cross-Functional CollaborationDecision-MakingAdaptabilityCommunication
Tools & Technologies
BrazeHubSpotGoogle Tag ManagerIterableSalesforce Marketing CloudSegmentMParticleTealium
Industry Keywords
B2CMarketplace BusinessGrowth OperationsLifecycle OperationsFast-Growth EnvironmentsTravel IndustryMobilityMulti-Sided Businesses

Tech Stack

Tools & technologies
Cloud

About the role

Key responsibilities & impact
  • Own the technical architecture of the customer database, including data capture, structure, and cleanliness across Braze, HubSpot, site, product, and other sources
  • Define identity resolution, consent, and suppression logic for marketing data flows with Data and Engineering
  • Build and maintain the marketing activation layer on the data warehouse, delivering customer attributes and audiences to CRM and Marketing specifications
  • Own audience and attribute pipelines between the warehouse, Braze, HubSpot, Google, and Meta, including engagement data, coverage, freshness, and failure handling
  • Administer Braze, HubSpot, and Google Tag Manager day to day
  • Implement and configure new platforms after tooling decisions are made by the CRM team
  • Lead technical rollouts and integrations
  • Maintain documentation for data flows, integrations, and ownership
  • Identify and remove technical friction in Commercial tooling and workflows, partnering with Product and Data to automate manual work
  • Triage technical feature requests from Partnerships, Marketing, Pricing, and CRM into a delivery backlog
  • Build business cases for prioritised initiatives, framing impact, effort, and trade-offs
  • Represent Commercial in Product planning and prioritisation forums and communicate delivery status and trade-offs

Requirements

What you’ll need
  • 8+ years of experience in CRM/marketing technology, growth or lifecycle operations, or a technical product management role, ideally in a B2C or marketplace business
  • Hands-on experience with CRM/marketing automation platforms such as Braze, HubSpot, Iterable, or Salesforce Marketing Cloud, and audience/segmentation tooling such as Segment, mParticle, or Tealium
  • Solid understanding of customer data concepts: identity resolution, consent and permissions, event tracking, and how data flows between systems via APIs
  • Product management fundamentals: prioritisation frameworks, writing user stories and requirements, and partnering effectively with engineering and design teams to ship
  • Comfortable building a business case, framing impact, effort, and trade-offs to support clear decision-making
  • Strong technical implementer who thrives executing within someone else's roadmap and tooling decisions, rather than setting technology strategy independently
  • Strong cross-functional collaborator, able to work closely with Data & Analytics, Product, and Commercial teams
  • Experience in fast-growth environments; comfortable with ambiguity and evolving scope
  • Experience in travel, mobility, marketplaces, or similar multi-sided businesses is a plus
  • Fluent in English; additional languages a plus

Benefits

Comp & perks
  • Vibrant and fresh work environment
  • Flexible work-from-home policy
  • The tools you need to perform your daily tasks successfully
  • L&D personal budget
  • +4 extra PTO days annually
  • The unique opportunity to join “the next big thing” at ground level