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MarTech Manager
Welcome Pickups. Own the technical architecture of the customer database, including data capture, structure, and data quality across Braze, HubSpot, site, product, and other sources.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM and marketing technology, with a strong focus on data architecture, identity resolution, and audience segmentation. Proven ability to collaborate cross-functionally and implement technical solutions that enhance marketing operations.
Highest-signal resume keywords
CRM/Marketing Technology ExperienceData Architecture ManagementAudience Segmentation ToolingCross-Functional CollaborationProduct Management Fundamentals
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Identity ResolutionData Quality ManagementEvent TrackingAPIsUser Story WritingRequirements GatheringBusiness Case DevelopmentTechnical Implementation
Soft Skills
Cross-Functional CollaborationDecision-MakingAdaptability
Tools & Technologies
BrazeHubSpotGoogle Tag ManagerIterableSalesforce Marketing CloudSegmentMParticleTealium
Industry Keywords
B2CMarketplace BusinessGrowth OperationsLifecycle OperationsFast-Growth Environments
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own the technical architecture of the customer database, including data capture, structure, and data quality across Braze, HubSpot, site, product, and other sources.
- Define identity resolution, consent, and suppression logic for marketing data flows with Data and Engineering.
- Build and maintain the marketing activation layer on the data warehouse, delivering customer attributes and audiences to CRM and Marketing specifications.
- Own pipelines transferring audiences and attributes between the warehouse, Braze, HubSpot, Google, and Meta, including engagement data flows, coverage, freshness, and failure handling.
- Administer the Commercial team's marketing technology stack, including Braze, HubSpot, and Google Tag Manager.
- Implement and configure new platforms after tooling decisions are made by the CRM team; lead technical rollout and integration.
- Maintain documentation covering data flows, integrations, and ownership.
- Identify and remove technical friction in Commercial tooling and workflows, partnering with Product and Data to automate manual work.
- Triage technical feature requests from Partnerships, Marketing, Pricing, and CRM into a delivery backlog.
- Build business cases for prioritised initiatives, framing impact, effort, and trade-offs.
- Represent Commercial in Product planning and prioritisation forums and communicate delivery status and trade-offs.
Requirements
What you’ll need- 8+ years of experience in CRM/marketing technology, growth or lifecycle operations, or a technical product management role, ideally in a B2C or marketplace business.
- Hands-on experience with CRM/marketing automation platforms such as Braze, HubSpot, Iterable, or Salesforce Marketing Cloud, and audience/segmentation tooling such as Segment, mParticle, or Tealium.
- Solid understanding of customer data concepts: identity resolution, consent and permissions, event tracking, and how data flows between systems via APIs.
- Product management fundamentals: prioritisation frameworks, writing user stories and requirements, and partnering effectively with engineering and design teams to ship.
- Comfortable building a business case, framing impact, effort, and trade-offs to support clear decision-making.
- Strong technical implementer who thrives executing within someone else's roadmap and tooling decisions, rather than setting technology strategy independently.
- Strong cross-functional collaborator, able to work closely with Data & Analytics, Product, and Commercial teams.
- Experience in fast-growth environments; comfortable with ambiguity and evolving scope.
- Experience in travel, mobility, marketplaces, or similar multi-sided businesses is a plus.
- Fluent in English; additional languages a plus.
Benefits
Comp & perks- Vibrant and fresh work environment
- Flexible work-from-home policy
- The tools you need to perform your daily tasks successfully
- L&D personal budget
- Private Insurance Plan
- +4 extra PTO days annually
- The unique opportunity to join “the next big thing” at ground level