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Welldoc

Web Marketing Manager

Welldoc

. Report to the Senior Director, Growth & Product Marketing .

Posted 10/13/2026full-timeColumbia • Maryland • United StatesMid-LevelSenior💰 $85,000 - $115,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in managing B2B corporate websites with a focus on SEO, ADA compliance, and user experience optimization. Proficient in web project management, utilizing analytics tools, and ensuring adherence to web accessibility standards.

Highest-signal resume keywords
B2B Website ManagementSEO Strategy DevelopmentADA Compliance ExpertiseGoogle Analytics 4 ProficiencyCMS Platform Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
HTMLCSSJavaScriptSEOA/B TestingKeyword ResearchSchema MarkupWeb Accessibility AuditsUser Experience OptimizationData Analysis
Soft Skills
Project ManagementCross-Functional CollaborationCommunicationLeadership
Tools & Technologies
Google Tag ManagerLooker StudioSemrushAhrefsGoogle Search ConsoleScreaming FrogHotjarMicrosoft ClarityWebflowWordPress
Certifications & Qualifications
Bachelor’s Degree in Computer ScienceISO 13485MDSAPHITRUSTSOC 2 Type II
Industry Keywords
HealthcareDigital HealthHealth TechWCAG 2.2 Level AAADA Title IIIWeb Privacy StandardsSecurity Frameworks

Tech Stack

Tools & technologies
DrupalJavaScriptWordPress

About the role

Key responsibilities & impact
  • Report to the Senior Director, Growth & Product Marketing
  • Oversee website updates, ADA compliance, and day-to-day performance of the corporate website
  • Serve as primary custodian of the company’s digital website footprint
  • Develop and execute on-page, off-page, and technical SEO strategies
  • Optimize website experience for AEO, GEO, SEO, AI search engines, chatbots, and LLM-driven discovery tools
  • Conduct keyword research, competitive analysis, search-intent mapping, and manage schema markup
  • Manage web vendor partners for AEO, GEO, SEO, and accessibility
  • Ensure the website meets or exceeds WCAG 2.2 Level AA standards
  • Perform accessibility audits using automated tools and manual testing, including screen readers and keyboard navigation
  • Remediate accessibility issues across web code, design elements, alt text, and downloadable PDFs
  • Handle CMS web edits, text updates, image assets, and promotional uploads via Webflow
  • Write and edit HTML, CSS, and basic JavaScript to build, QA, and launch landing pages
  • Manage cross-functional web initiative timelines with agency partners, designers, and developers
  • Own setup, management, and optimization of GA4 and Google Tag Manager
  • Track and report organic traffic, user behavior, bounce rates, conversion funnels, and pipeline attribution
  • Design and maintain interactive Looker Studio dashboards
  • Run CRO A/B testing using heatmaps and other user data
  • Lead external agency, web development, and ADA/accessibility audit vendors to deliver complex web projects on time and within scope

Requirements

What you’ll need
  • 3 to 5 years of experience managing B2B corporate websites, preferably within healthcare, digital health, or health tech
  • Track record of leading end-to-end web project management, coordinating sprint schedules, and managing external agencies and specialized ADA/accessibility audit vendors
  • Hands-on proficiency with major CMS platforms such as WordPress, Webflow, HubSpot, or Drupal
  • Working knowledge of HTML, CSS, and basic JavaScript
  • Experience with Semrush, Ahrefs, Google Search Console, and Screaming Frog
  • Knowledge of optimizing user experience for Generative Engine Optimization across AI search engines and LLM tools
  • Direct experience with WCAG 2.2 Level AA standards and ADA Title III requirements
  • Experience with Siteimprove, Level Access, Axe, or WAVE
  • Advanced proficiency with Google Analytics 4 and Google Tag Manager
  • Experience building interactive dashboards in Looker Studio
  • Hands-on experience with Hotjar or Microsoft Clarity, heatmaps, session recordings, and A/B testing
  • Knowledge of healthcare or complex-industry compliance, web privacy standards, and security frameworks is highly desirable
  • Prior experience in, or willingness to be trained for, ISO 13485, MDSAP, HITRUST, and SOC 2 Type II environments
  • Bachelor’s degree in Computer Science, Information Technology, Web Development, Digital Marketing, Interactive Media, Communications, or a related technical discipline
  • May be required to complete and clear a multi-panel drug screening after a conditional offer

Benefits

Comp & perks
  • Generous PTO
  • Medical insurance
  • Dental insurance
  • Vision care
  • Life and disability insurance
  • Retirement benefits
  • Opportunity to participate in health savings accounts and/or dependent care accounts
  • Inclusive workplace
  • Training to understand ISO 13485, MDSAP, HITRUST, and SOC 2 Type II requirements if needed