Director of Brand Marketing

Wellhub

. Own Wellhub's brand in the United States and translate global brand strategy into locally relevant execution .

Posted 11/5/2026full-timeUnited StatesLead💰 $142,643 - $178,304 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing US brand strategy, including experiential and event marketing, while effectively managing teams and partnerships. Proficient in utilizing AI tools for strategy and content development, ensuring alignment with global brand guidelines and local execution.

Highest-signal resume keywords

Brand-Building ExperienceExperiential MarketingTeam LeadershipAgency ManagementConsumer Brand Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyCampaign ExecutionEvent MarketingPartnership DevelopmentBudget ManagementBrand PositioningMarket ResearchPerformance ManagementROI AccountabilityCultural Adaptation

Soft Skills

Strong CommunicationAdaptabilityLeadership DevelopmentStrategic ThinkingCollaboration

Tools & Technologies

AI ToolsChatGPTClaudeMidjourneyAdobe FireflyPerplexity

Industry Keywords

HR TechBenefitsWellnessB2B2CHigh-Growth Environments

About the role

Key responsibilities & impact

Own Wellhub's brand in the United States and translate global brand strategy into locally relevant execution
Define and execute the US brand strategy aligned with global strategy and platforms
Regionalize campaigns, tone of voice, and cultural nuance for the US market
Build awareness and consideration among US HR and benefits decision-makers and employees
Plan and deliver brand-led activations, experiential programs, sponsorships, and events end-to-end
Manage agencies, vendors, local partners, sponsorship partners, and media partners
Own the brand budget and ensure accountability for ROI
Use brand tracking, research, and competitive benchmarks to inform positioning and investment decisions
Partner with Revenue Marketing, Demand Gen, User Growth, Social Media, and Product Marketing to connect brand to pipeline and business results
Lead, develop, and manage the US Brand Marketing team, including performance management, career planning, and succession
Use AI tools for research, strategy, content, and productivity, and encourage team adoption
Report brand results and learnings to Directors, C-level, and other senior stakeholders
Ensure consistency of brand guidelines and visual and verbal identity across US touchpoints
Remain hands-on in execution as a builder
Promote Wellhub's wellbeing mission and a supportive work environment

Requirements

What you’ll need

Hybrid role based in New York, NY; availability to go to the office once a month
Willingness to travel frequently for brand events, including internationally and sometimes at short notice
Availability for in-person meetings with agencies, partners, or the office with little advance notice
Proven brand-building experience, including team leadership
Track record of building and executing consumer brand strategy in the US, including positioning, campaigns, and brand-led activations, with measurable impact on awareness or consideration
Hands-on experiential and event marketing experience
Experience managing agencies, vendors, and local partners end-to-end
Experience in partnerships, sponsorships, or experiential marketing in the US
Strong local network of vendors and partners
Ability to translate global brand guidelines into culturally relevant US execution while maintaining global consistency
Ability to balance strategic thinking with hands-on execution
Comfort building in a fast-moving, ambiguous environment where scope, budget, and sequencing can evolve
Strong communication and ability to adapt to senior global leadership and local teams
Ability to work effectively across time zones with colleagues in Brazil and Europe
People leadership experience focused on development and documented performance
Regular use of AI tools such as ChatGPT, Claude, Midjourney, Adobe Firefly, Perplexity, or similar
Fluent in English
Spanish or Portuguese is a plus, not a requirement
Prior experience in high-growth environments, regionalized operations, subscription businesses, B2B2C, HR tech, benefits, or wellness is a plus, not a requirement
Prior experience building and executing US brand strategy, experiential and event marketing, and adapting global brand guidelines to local execution are mandatory requirements

Benefits

Comp & perks

Free Gold-level Wellhub membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources
Add up to three family members to the Wellhub membership
Health, dental, and vision insurance
Telehealth, care concierge, and Employee Assistance Program
401(k) match
Short-term and long-term disability insurance
Life insurance
One-time home office equipment reimbursement
Monthly work allowance for working from home
Flexible schedules aligned with time zones, team needs, and personal routines
Minimum 25 days PTO per year, plus one additional day per year of tenure up to five days
Annual holidays, including an extra holiday on the employee's birthday
Up to 12 weeks of 100% paid parental leave for all new parents
Up to 18 weeks paid leave for parents giving birth, plus a part-time ramp-back period
Career growth, continuous learning, feedback, development roadmap, and internal opportunities
Supportive, collaborative, inclusive culture
Annual bonus plan or sales incentive plan
Performance-based stock option program