Head of Brand

Wellhub

. Define and execute Wellhub’s US brand strategy aligned with global brand strategy and platforms .

Posted 11/5/2026full-timeUnited StatesLead💰 $142,643 - $178,304 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy development and execution, with a focus on consumer brand building, experiential marketing, and team leadership. Proficient in utilizing AI tools for research and strategy while maintaining a strong network of local partners and vendors.

Highest-signal resume keywords

Brand Strategy DevelopmentExperiential MarketingTeam LeadershipAgency ManagementAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingCampaign ExecutionEvent MarketingConsumer Brand StrategyPerformance Management

Soft Skills

CollaborationCommunicationPeople Leadership

Tools & Technologies

AI ToolsChatGPTClaudeMidjourneyAdobe Firefly

Industry Keywords

Brand ActivationSponsorship ManagementVendor ManagementCultural RelevanceMarket Positioning

About the role

Key responsibilities & impact

Define and execute Wellhub’s US brand strategy aligned with global brand strategy and platforms
Translate global guidelines into locally relevant campaigns, tone of voice, and culturally nuanced execution
Build awareness and consideration among US HR and benefits decision-makers and employees
Plan and deliver brand activations, experiential programs, sponsorships, and events end-to-end
Manage agencies, vendors, local partners, sponsorship partners, and media partners
Own the brand budget and maintain accountability for ROI
Use brand tracking, research, and competitive benchmarks to guide positioning and investment decisions
Partner with Revenue Marketing, Demand Gen, User Growth, Social Media, and Product Marketing to connect brand to pipeline and business results
Lead, develop, and manage the US Brand Marketing team, including performance management, career planning, and succession
Use AI tools for research, strategy, content, and productivity
Report brand results and learnings to Directors, C-level, and other senior stakeholders
Ensure consistent visual and verbal brand identity across US touchpoints
Take a hands-on role in execution and support the team as needed
Promote wellbeing and a supportive work environment

Requirements

What you’ll need

Hybrid role based in New York, NY; availability to go to the office once a month
Willingness to travel frequently for brand events, including internationally and sometimes at short notice
Availability for in-person meetings with agencies, partners, or the office with little advance notice
Proven brand builder with solid brand marketing and team leadership experience
Track record of building and executing consumer brand strategy in the US, including positioning, campaigns, and brand-led activations, with measurable impact on awareness or consideration
Hands-on experiential and event marketing experience
Experience managing agencies, vendors, and local partners end-to-end
Experience in partnerships, sponsorships, or experiential marketing in the US
Strong local network of vendors and partners
Ability to translate global brand guidelines into culturally relevant US execution
Ability to work effectively across time zones with colleagues in Brazil and Europe
People leadership experience focused on development and documented performance
Regular use of AI tools such as ChatGPT, Claude, Midjourney, Adobe Firefly, Perplexity, or similar
Fluent in English
Spanish or Portuguese is a plus

Benefits

Comp & perks

Free Gold-level Wellhub membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources
Add up to three family members to the Wellhub membership
Health, dental, and vision insurance
Telehealth, care concierge, and Employee Assistance Program
401(k) match
Short-term and long-term disability insurance
Life insurance
One-time home office equipment reimbursement
Monthly work allowance to help cover working-from-home costs
Flexible schedules aligned with time zones, team needs, and personal routines
Minimum 25 days PTO per year, plus one additional day per year of tenure up to 5 days
Annual holidays, including an extra holiday on your birthday
Up to 12 weeks 100% paid parental leave for all new parents
Up to 18 weeks paid leave for birth parents
Ramp-back period to return part-time after parental leave
World-class learning platforms and interactive sessions
Personalized development roadmap
Internal career opportunities
Annual bonus plan or sales incentive plan
Performance-based stock option program