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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in shaping and executing social media strategies across European markets, with a strong focus on video-first content creation and regional alignment. Proven ability to manage social media teams, track performance metrics, and influence senior stakeholders effectively.
Highest-signal resume keywords
Social Media Strategy DevelopmentVideo-First Content CreationTeam Management Across MarketsStakeholder InfluenceCultural Trend Adaptation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationVideo EditingSocial Media ManagementEditorial Calendar ManagementPerformance TrackingSocial ListeningAlgorithm UnderstandingDigital MarketingB2C MarketingContent Strategy
Soft Skills
CollaborationProactivityCuriosityJudgmentCommunication
Tools & Technologies
ReelsTikTokYouTube ShortsLinkedInSocial Media Platforms
Industry Keywords
B2BB2CLifestyle BrandsWellbeingDigital Storytelling
About the role
Key responsibilities & impact- Shape, localize, and execute Wellhub's UK social media strategy
- Lead and develop social media managers across European markets where Wellhub operates
- Build regional content plans for B2C, B2B, and B2P audiences
- Support GEO efforts through content strategy and regional alignment
- Manage the UK editorial calendar and align it with global priorities, launches, campaigns, and cultural moments
- Set regional priorities with the Senior Director of Global Social Media
- Share insights and successful formats across countries and represent the European social team in global discussions
- Concept, script, shoot, and edit video-first content for Reels, TikTok, YouTube Shorts, and LinkedIn
- Capture social-worthy moments at local events, content shoots, and partner activations
- Collaborate with creative and production colleagues
- Identify and adapt UK cultural trends, memes, humor, and moments
- Monitor competitor activity and industry trends
- Support UK influencer and ambassador programs and manage creator deliverables and performance tracking
- Serve as the senior Social Media representative in Europe and partner with regional leadership and cross-functional stakeholders
- Build alignment on social strategy and priorities across European markets
- Guide decisions, challenge requests constructively, and resolve escalations
- Collaborate with UK marketing, sales, people, PR, partner, and global creative teams
- Support country leaders and internal spokespeople with social content and engagement guidance
- Track and report awareness, engagement, growth, and sentiment metrics
- Test formats, creative variations, and posting strategies
- Conduct social listening and turn cross-market learnings into recommendations
- Oversee UK community management and brand advocacy
- Ensure alignment with global crisis and response protocols
Requirements
What you’ll need- 7+ years of experience in social media, content creation, or digital marketing, ideally in fast-moving B2C or lifestyle brands
- Fluency in UK social culture, humor, trends, and online audience behavior
- Excellent English writing and editorial skills
- Video-first content creation skills, including planning, shooting, and editing
- Comfortable occasionally appearing in front of the camera
- Understanding of social platform algorithms, nuances, and emerging formats
- Ability to communicate with consumers, HR leaders, corporate buyers, and wellness partners
- Ability to manage calendars, workflows, approvals, and reporting
- Experience managing and developing social media teams across markets
- Judgment and autonomy to serve as a senior regional lead
- Ability to influence senior stakeholders, explain recommendations, manage difficult conversations, and align regional priorities with local needs
- Ability to work effectively in ambiguous, fast-paced environments
- Collaborative, proactive, curious, and passionate about wellbeing and digital storytelling
Benefits
Comp & perks- Free Gold Wellhub membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more
- Ability to add up to three family members to the Wellhub plan
- Health and dental insurance
- Flexible schedules aligned with time zones, team needs, and personal routines
- Minimum 25 days paid holiday per year, plus one additional day per year of tenure up to 5 days
- Annual holidays, including an extra holiday on the employee's birthday
- 100% paid parental leave for all new parents
- Extended leave and a ramp-back period to return part-time for parents giving birth
- World-class learning platforms and interactive development sessions
- Personalized development roadmap
- Internal career opportunities
- Continuous learning and feedback
- Inclusive, collaborative workplace culture