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Branch Manager
Wells Fargo. Serve as the branch sales leader, accountable for acquiring, deepening, and retaining customer relationships .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership in driving sales growth and managing a high-performing branch team while ensuring compliance with banking regulations. Capable of analyzing performance metrics to identify opportunities and deliver tailored financial solutions to customers.
Highest-signal resume keywords
Branch Sales LeadershipCoaching And Developing Sales ProfessionalsCustomer-Focused Sales CultureBanking Laws And Regulations KnowledgeSAFE Registration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Financial Services ExperiencePerformance AnalysisAction Plan ExecutionRisk ManagementCustomer Relationship Management
Soft Skills
Independent JudgementCritical ThinkingTime ManagementPrioritizationDelegation
Tools & Technologies
Digital Banking Options
Certifications & Qualifications
SAFE RegistrationLoan Originator Certification
Industry Keywords
Branch NetworkOperational Risk ManagementCompliance ControlsHigh Net Worth Customer SegmentsAffluent Customer Segments
About the role
Key responsibilities & impact- Serve as the branch sales leader, accountable for acquiring, deepening, and retaining customer relationships
- Drive growth in primary checking, deposits, lending, credit cards, and investments
- Lead, coach, and develop a high-performing branch team
- Establish clear expectations and manage performance through targeted coaching
- Identify customer financial needs and deliver tailored consumer and business solutions
- Use branch manager routines, observation, feedback, and follow-up to improve capability, confidence, and productivity
- Partner with Wealth & Investment Management, Business Banking, and Home Lending teams
- Educate customers about and demonstrate digital banking options
- Analyze reporting and employee observations to identify strengths and opportunities
- Execute action plans to improve team performance and expand primary bank relationships and wallet share
- Balance growth objectives with operational soundness and talent decisions
- Proactively manage risk, resolve issues, and model behaviors that protect customers, employees, and the company
- Complete the Branch Manager Readiness Program before transitioning into a Branch Manager position; branch assignment depends on business need and availability
Requirements
What you’ll need- 5+ years of banking, financial services, or Branch Network experience, or equivalent demonstrated through work experience, training, military experience, or education
- 2+ years of leadership experience
- Proven ability to hire, coach, and develop sales professionals and direct reports
- Ability to lead a customer-focused sales culture and drive measurable growth
- Ability to analyze performance, identify strengths and opportunities, and execute action plans
- Independent judgement and critical thinking skills
- Ability to manage time, prioritize, and delegate tasks in a complex, fast-paced environment
- Experience managing and coaching across affluent, high net worth, and business customer segments
- Ability to identify complex financial needs and build strong relationships
- Ability to lead teams in influencing, educating, and connecting customers to technology
- Knowledge of banking laws and regulations, compliance controls, operational risk management, and loss prevention
- Ability to work a schedule that includes Saturdays
- Ability to travel in assigned geography up to 50% of the time during the first 6 months and before placement in a specific branch
- SAFE registration required at the time of employment
- Loan Originators must meet LO/CFPB requirements and comply with Wells Fargo policies
- Must satisfy standards related to financial responsibility, character, fitness, and criminal background
- Position is not eligible for Visa sponsorship
Benefits
Comp & perks- Robust benefits
- Competitive compensation
- Programs designed to support work-life balance and well-being
- Community investment recognition
- Career growth and development opportunities
- Branch Manager Readiness Program with guidance, mentorship, job shadowing, and practical learning opportunities