Branch Manager

Wells Fargo

. Serve as the branch sales leader .

Posted 9/17/2026full-timeSanta Fe • New Mexico • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong leadership in sales management, with a focus on coaching and developing teams to achieve measurable growth in customer relationships and financial solutions. Proficient in analyzing performance metrics and managing operational risk while ensuring compliance with banking regulations.

Highest-signal resume keywords

Branch Sales LeadershipCustomer Relationship ManagementCoaching and Developing TeamsBanking Laws and Regulations KnowledgePerformance Analysis and Action Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Financial Services ExperienceSales Culture LeadershipRisk ManagementOperational Risk ManagementLoan Originator RequirementsCustomer Needs AnalysisDigital Banking EducationPerformance Improvement StrategiesComplex Financial Needs IdentificationBranch Manager Readiness Program

Soft Skills

Independent JudgmentCritical ThinkingTime ManagementPrioritizationDelegation

Certifications & Qualifications

SAFE Registration

Industry Keywords

BankingFinancial ServicesBranch NetworkCompliance ControlsLoss PreventionHigh Net Worth Customer SegmentsAffluent Customer ManagementCommunity Stakeholder EngagementSales Performance MetricsCustomer-Focused Sales Culture

About the role

Key responsibilities & impact

Serve as the branch sales leader
Acquire, deepen, and retain customer relationships across checking, deposits, lending, credit cards, and investments
Lead, coach, and develop a branch team
Establish expectations and manage performance through targeted coaching
Identify customer financial needs and deliver tailored consumer and business solutions
Use branch manager routines, observation, feedback, and follow-up to improve capability and productivity
Partner with Wealth & Investment Management, Business Banking, and Home Lending sales partners
Educate customers about digital banking options
Analyze reporting and employee observations to improve team performance and expand primary bank relationships and wallet share
Balance growth objectives with operational risk management
Proactively manage risk, resolve issues, and model behaviors that protect customers, employees, and the company
Complete the Branch Manager Readiness Program before transitioning into a Branch Manager position, unless already serving as a Wells Fargo Branch Manager

Requirements

What you’ll need

5+ years of banking, financial services, or Branch Network experience, or equivalent demonstrated through work experience, training, military experience, or education
2+ years of leadership experience
Proven ability to hire, coach, and develop sales professionals and direct reports
Ability to lead a customer-focused sales culture and drive measurable growth
Ability to analyze performance, identify strengths and opportunities, and execute action plans
Independent judgment and critical thinking skills
Ability to manage time, prioritize, and delegate tasks in a complex, fast-paced environment
Success managing and coaching across affluent, high net worth, and business customer segments
Ability to identify complex financial needs and build relationships with customers, internal partners, and community stakeholders
Ability to lead teams in influencing, educating, and connecting customers to technology
Knowledge of banking laws and regulations, compliance controls, operational risk management, and loss prevention
Ability to work a schedule that includes Saturdays
Ability to travel in assigned geography up to 50% of the time during the first 6 months and before placement in a specific branch
SAFE registration required at the time of employment
Loan Originators must meet LO/CFPB requirements and Wells Fargo policies regarding financial responsibility, character, fitness, and criminal background
Must not require visa sponsorship

Benefits

Comp & perks

Robust benefits
Competitive compensation
Programs designed to support work-life balance and well-being
Community involvement recognition
Career growth and development opportunities
Mentorship, job shadowing, and practical learning opportunities through the Branch Manager Readiness Program