Business Analyst, Branded Cards Strategy – Analytics

Wells Fargo

. Deliver complex profit and loss initiatives related to business product and customer performance, marketing outcomes, or operational efficiency .

Posted 10/30/2026full-timeUnited StatesJuniorMid-Level💰 $77,000 - $133,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in business analysis and strategic decision-making, leveraging data-driven insights to evaluate credit risk and optimize marketing outcomes. Proficient in collaborating with cross-functional teams to drive product and customer performance initiatives.

Highest-signal resume keywords

SQLPythonExcelTableauPower BI

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business AnalysisData AnalysisCredit Risk EvaluationPerformance MonitoringHypothesis-Driven ApproachesData-Driven RecommendationsPortfolio ManagementMarketing AnalyticsCustomer InsightsOperational Efficiency

Soft Skills

Analytical SkillsStructured Problem-SolvingWritten CommunicationVerbal CommunicationAdaptability

Tools & Technologies

SQLPythonExcelTableauPower BI

Industry Keywords

Credit RiskConsumer LendingFintechFinancial ServicesMarketing AcquisitionCustomer EngagementFraudBusiness TransformationConsultingStrategy

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Deliver complex profit and loss initiatives related to business product and customer performance, marketing outcomes, or operational efficiency
Support ideation, design, execution, and measurement of initiatives
Contribute to business cases across marketing acquisition, credit risk, and analytics
Translate product and customer growth strategy into analysis plans
Evaluate credit risk, operational impacts, and return on investment trade-offs
Frame complex and ambiguous business problems using product and customer insights
Develop data-driven recommendations using hypothesis-driven approaches
Build queries, models, and dashboards for decision discussions
Analyze how product variables and features impact customer conversion and go-to-market
Monitor post-launch performance and identify emerging risks
Analyze performance data, customer behavior, and marketing results
Collaborate with marketing acquisition, finance, analytics, risk, product delivery, technology, and operations stakeholders

Requirements

What you’ll need

2+ years of business analysis, strategy, product, marketing, finance, credit risk, or related analysis experience, or equivalent demonstrated through work experience, training, military experience, or education
Experience leveraging SQL, Python, Excel, Tableau, Power BI, or similar tools to extract, analyze, model, visualize, and communicate data-driven insights
Strong analytical, business analysis, and structured problem-solving skills
Experience analyzing credit cards, consumer lending, payments, banking, fintech, or financial services portfolios
Demonstrated ability to apply strategic thinking and data-driven decision-making
Knowledge of customer acquisition, engagement, retention, portfolio management, credit risk, fraud, marketing analytics, or related cards business functions
Strong written and verbal communication skills, including developing business cases, presenting findings, telling data-driven stories, and influencing stakeholders
Experience conducting customer, market, competitive, and portfolio analysis
Ability to partner with cross-functional teams and business leaders
Demonstrated intellectual curiosity, adaptability, and ability to thrive in fast-paced, ambiguous environments while managing multiple priorities
Ability to work independently while collaborating effectively across teams and stakeholders
Consulting, strategy, business transformation, or financial services analytics experience preferred
Willingness to work on-site at one of the stated locations

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Relocation assistance is not available for this position