Growth Marketing Director – Digital Acquisitions

Wells Fargo

. Lead a team responsible for growth marketing strategies focused on key Checking products .

Posted 10/8/2026full-timeUnited StatesLead💰 $185,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing growth marketing strategies that drive customer acquisition and engagement within highly regulated industries. Proven ability to lead cross-functional teams and align stakeholders around strategic marketing initiatives while ensuring compliance with risk and regulatory standards.

Highest-signal resume keywords

Growth Marketing Strategy DevelopmentCustomer Acquisition OptimizationLeadership in Consumer Banking MarketingAnalytical Understanding and Business AcumenCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCustomer Engagement StrategiesMarketing AnalyticsPerformance MeasurementGrowth Opportunity IdentificationEnd-to-End Marketing StrategyDigital PlatformsSocial Media MarketingCustomer-Centric MindsetRisk Management

Soft Skills

Leadership and MentorshipStrong Presentation SkillsInfluential CommunicationTeam DevelopmentProblem Solving

Industry Keywords

Consumer BankingLendingPaymentsRegulated IndustryStakeholder AlignmentMarketing TacticsCustomer Value PropositionDigital ChannelsMatrixed EnvironmentC-Suite Engagement

About the role

Key responsibilities & impact

Lead a team responsible for growth marketing strategies focused on key Checking products
Develop and execute integrated growth marketing strategies to accelerate customer acquisition, deepen engagement, and drive profitable growth
Drive strategic alignment across the organization around customer value propositions, positioning, offers, experiences, and marketing tactics
Lead program managers, strategists, channel, and optimization experts to acquire new customers through digital channels
Review analytical results daily to deliver business results and customer-centric experiences
Build enhanced marketing strategies and capabilities across on-us and paid channels to increase share of wallet
Provide leadership, mentorship, and development to Growth Marketing team members
Provide performance updates to the CBL CMO and C-suite executives
Collaborate with product, analytics, digital, channel, risk, legal, compliance, creative, branch, segment strategy, and other stakeholders
Identify new business opportunities and digital capabilities to scale and improve profitability of acquisition strategies
Manage allocation of marketing people and financial resources
Align stakeholders around a common vision and translate strategy into measurable business outcomes
Build and develop high-performing teams and foster accountability and continuous improvement
Lead strategically with senior executives while maintaining a hands-on approach to solving problems and challenging assumptions
Support risk identification, monitoring, governance, escalation, remediation, and sound risk decisions

Requirements

What you’ll need

10+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through work experience, training, military experience, or education
4+ years of management or leadership experience
Experience leading marketing strategy within consumer banking, lending, payments, or another highly regulated industry, including ownership of growth-related business outcomes
Demonstrated success developing and optimizing end-to-end customer acquisition and engagement strategies across digital and traditional channels
Proven ability to identify and scale new growth opportunities while balancing customer experience, profitability, risk, and operational considerations
Strong customer-centric mindset and understanding of consumer behavior
Experience leading high-profile, enterprise-wide marketing initiatives with significant executive visibility
Strong analytical understanding and business acumen
Ability to attract, retain, and develop diverse talent
Strong presentation skills with senior/C-suite leadership
Ability to navigate a highly matrixed environment and lead with influence
Ability to lead cross-functional teams including internal and external agency partners
Ability to thrive in a fast-paced environment
Ability to travel up to 10% of the time
Ability to comply with Wells Fargo risk, compliance, and related policies and procedures

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Incentive opportunities may be available