Head of Debit and Everyday Purchases

Wells Fargo

. Define and execute the long-term strategy for debit and everyday payment products and experiences .

Posted 10/15/2026full-timeUnited StatesLead💰 $250,000 - $420,000 per yearWebsite

About the role

Key responsibilities & impact

Define and execute the long-term strategy for debit and everyday payment products and experiences
Develop growth strategies to increase customer engagement, card activation, spending, and primary banking relationships
Lead portfolio performance, including revenue growth, profitability, customer acquisition, retention, and market share
Identify emerging market opportunities and industry trends to drive innovation and competitive differentiation
Serve as a key strategic leader within the Money Movement organization
Own the end-to-end product lifecycle for debit cards, digital wallets, P2P payments, contactless payments, tokenization solutions, and emerging payment products
Develop and execute product roadmaps aligned with customer needs, business objectives, and technology modernization priorities
Oversee product design, pricing strategies, benefits, rewards programs, and feature enhancements
Drive customer-centric innovation informed by customer insights, data analytics, market research, and competitive intelligence
Prioritize and manage strategic investments and modernization initiatives
Create seamless payment experiences across physical, digital, and mobile channels
Lead strategies to increase customer adoption, usage, loyalty, and satisfaction
Drive enhancements to customer onboarding, activation, servicing, and engagement journeys
Partner with Marketing and Digital teams to improve customer awareness, adoption, and engagement
Develop programs that deepen customer relationships and encourage everyday payment behaviors
Lead digital wallet integrations and payment innovations
Drive adoption of contactless, tokenized, and mobile payment capabilities
Evaluate emerging technologies and trends across the payments ecosystem
Partner with technology teams to modernize platforms and improve speed to market
Ensure a competitive and differentiated payments offering
Follow applicable risk programs, policies, procedures, compliance obligations, monitoring, governance, escalation, and remediation requirements

Requirements

What you’ll need

10+ years of Product Management experience, or equivalent demonstrated through one or a combination of work experience, training, military experience, or education
6+ years of Management experience
Experience within financial services, payments, treasury management, commercial banking, or fintech organizations
Expertise in customer journey design, engagement frameworks, behavioral analytics, and customer lifecycle management
Experience leading digital transformation, customer experience optimization, or enterprise engagement programs
Strong knowledge of data-driven personalization and omnichannel engagement strategies
Ability to achieve results in a high complexity environment
Executive level communications
Compliance with applicable Wells Fargo risk and compliance programs and policies
Must directly represent own experiences during recruiting and hiring process
Third-party recordings are prohibited unless authorized by Wells Fargo

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Incentive opportunities may be available