Head of Meetings, Trade Shows, and Events

Wells Fargo

. Lead Wells Fargo's centralized meetings and events organization and oversee the Strategic Meetings Management Program (SMMP) .

Posted 10/2/2026full-timeUnited StatesLead💰 $185,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading strategic meetings and events, with a focus on developing impactful strategies that align with business objectives. Proven ability to manage large teams, optimize event management technologies, and implement risk controls to enhance operational efficiency.

Highest-signal resume keywords

Strategic Meetings Management Program (SMMP)Event Management PlatformsCertified Meeting Professional (CMP)Change ManagementBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meeting PlanningEvent Strategy DevelopmentOperational EfficiencyRisk ManagementSupplier ManagementEvent AnalyticsFinancial ControlsCross-Functional Team LeadershipCompliance RequirementsNegotiation Skills

Soft Skills

LeadershipCommunicationStakeholder ManagementProblem SolvingCollaboration

Tools & Technologies

AI-Enabled CapabilitiesRegistration ToolsEvent Analytics Solutions

Certifications & Qualifications

Certified Meeting Professional (CMP)

Industry Keywords

Corporate EventsFortune 200 CompanyFinancial ServicesHospitalityChange Management

About the role

Key responsibilities & impact

Lead Wells Fargo's centralized meetings and events organization and oversee the Strategic Meetings Management Program (SMMP)
Lead an organization of 70+ professionals through 8 direct reports
Develop meetings and event strategies that deliver impactful customer and employee experiences
Define the target-state organization and operating model and lead transformation through comprehensive change management
Identify and implement AI-enabled capabilities to enhance event effectiveness and operational efficiency
Align meetings and events with business and marketing objectives and drive measurable business outcomes
Improve efficiency and scale while maintaining organizational quality
Drive consistency and coordination across recognition programs, recruiting events, and trade shows
Develop and implement policies, controls, and governance practices to manage reputational and operational risk
Execute compliance requirements related to gift and entertainment policies
Oversee third-party relationships and supplier performance
Manage event timelines, budgets, outcomes, and stakeholder communications
Develop and implement measurement strategies demonstrating business impact and event effectiveness
Partner with the sponsorship team to maximize sponsorship and hospitality investments
Establish post-event review processes and incorporate lessons learned

Requirements

What you’ll need

10+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through work experience, training, military experience, or education
9+ years of meeting and event planning experience
4+ years of management or leadership experience
Experience leading domestic and international corporate event portfolios within a Fortune 200 company, financial services organization, or hospitality environment
Experience leading organizational transformation and change across functions
Experience evaluating, implementing, and optimizing event management platforms and technologies, including AI-enabled capabilities, registration tools, and event analytics solutions
Experience developing and executing event strategies that improve business outcomes and operational efficiency
Experience sourcing, negotiating, and managing preferred suppliers, master service agreements, and third-party relationships
Experience implementing risk controls, conducting audits, and driving corrective actions across complex event portfolios
Experience managing complex event budgets, forecasting, financial controls, and portfolio reporting
Experience leading large-scale event initiatives involving cross-functional teams and multiple stakeholders
Experience evaluating risk and its potential impact on business operations and reputation
Experience facilitating executive reviews, decision-making, issue resolution, and strategic program initiatives
Certified Meeting Professional (CMP) or comparable industry designation
Ability to travel up to 30% of the time
Ability to work across multiple time zones and geographies

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Incentive opportunities may be available