Head of Sponsorships

Wells Fargo

. Define the future vision and strategy for Wells Fargo’s partnerships, sponsorships, and experiences .

Posted 11/6/2026full-timeUnited StatesLead💰 $215,000 - $355,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing partnership strategies that align with brand positioning and business goals, leveraging extensive experience in marketing, sponsorship, and measurement frameworks to drive stakeholder value and business results.

Highest-signal resume keywords

Strategic MarketingPartnership DevelopmentBusiness Case CreationManagement ExperienceFinancial Services Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSocial Media MarketingBrand StrategyMeasurement FrameworksInvestment StrategySponsorship ExpertiseMarket AssessmentPerformance TrackingClient AcquisitionGovernance Design

Soft Skills

LeadershipStrategic ThinkingCommunicationRelationship ManagementAdvisory Skills

Certifications & Qualifications

MBA

Industry Keywords

Financial ServicesRegulated EnterpriseManagement ConsultingCorporate StrategySponsorship ModelsBrand PositioningStakeholder ValueCommunity ImpactRisk ManagementCompliance

About the role

Key responsibilities & impact

Define the future vision and strategy for Wells Fargo’s partnerships, sponsorships, and experiences
Assess the current sponsorship portfolio, including assets, investment, performance, audience reach, and competitive positioning
Build a multi-year partnership strategy aligned with the brand platform, line-of-business priorities, and reputation goals
Develop business cases for future investments, including scenarios, tradeoffs, expected returns, and phasing
Establish criteria for pursuing, renewing, or exiting partnerships
Track competitors and market developments in sponsorship models
Integrate partnerships with Brand, Marketing, Communications, and lines of business
Shape activation across owned, earned, paid, and experiential channels
Support client acquisition, relationship deepening, talent, and community impact
Design measurement frameworks linking investments to brand health, engagement, stakeholder value, and business results
Create benchmarks and fact bases for investment decisions
Advise senior leadership on sponsorships, tradeoffs, and recommendations
Design the operating model, governance, planning cadence, agency support, and enterprise center of excellence
Build the team and capabilities needed to deliver the approved strategy

Requirements

What you’ll need

10+ years of Marketing, Digital Marketing, Digital Platforms, Social Media Marketing, Strategy, or Senior Business Management experience, or equivalent demonstrated through work experience, training, military experience, or education
6+ years of Management experience
Track record of building and winning approval for business cases or investment strategies at the senior executive level
Strong strategic marketing background connecting partnerships to brand positioning and business goals
Experience in financial services or another complex, regulated enterprise
Experience leading a marketing-related reset, transformation, or new strategy
Background in brand strategy, management consulting, or corporate strategy alongside sponsorship expertise
Experience across sports, cultural, and thought leadership platforms
Fluency in measurement and ROI frameworks for brand and partnership investments
Experience working with Risk, Legal, and Compliance while balancing brand ambition with reputational risk
MBA or advanced related degree (desired)

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Incentive opportunities may be available