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Lead Business Execution Consultant – Marketing Audience Operations
Wells Fargo. Lead complex, cross-functional marketing audience initiatives from strategy and planning through execution and performance evaluation .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading cross-functional marketing initiatives, translating strategies into audience targeting solutions, and leveraging marketing technology for campaign optimization. Proven ability to manage complex workflows and deliver high-quality results while ensuring compliance with regulatory requirements.
Highest-signal resume keywords
Marketing Audience DevelopmentAdobe Audience ManagerSQL Database ManagementStrategic ConsultationConsumer Banking Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business ExecutionImplementationStrategic PlanningCampaign TargetingCustomer SegmentationData AnalysisProcess DesignWorkflow SolutionsPerformance EvaluationTechnical Requirements Translation
Soft Skills
Problem-SolvingCritical ThinkingDecision-MakingCommunicationLeadership
Tools & Technologies
PegaSalesforceAprimoMarketing Automation PlatformsAudience Management Tools
Industry Keywords
Financial ServicesConsumer LendingRegulatory ComplianceInformation SecurityOperational Excellence
Tech Stack
Tools & technologiesOracleSQL
About the role
Key responsibilities & impact- Lead complex, cross-functional marketing audience initiatives from strategy and planning through execution and performance evaluation
- Partner with Marketing and business stakeholders to understand campaign objectives, customer strategies, measurement plans, and business goals
- Translate marketing strategies into audience targeting approaches, technical requirements, and executable campaign solutions
- Analyze data and leverage marketing technology platforms to identify opportunities and provide strategic recommendations
- Develop, validate, and deliver complex marketing audiences across multiple channels and customer touchpoints
- Use marketing technology, audience management, workflow, and analytical tools to support audience design, activation, and optimization
- Partner with Technology, Product, Risk, Operations, Channel Strategy, and other stakeholders to resolve complex challenges
- Manage multiple initiatives, workflows, dependencies, and deliverables while ensuring quality execution and adherence to timelines
- Design and implement scalable, automated, and reusable audience and process solutions
- Evaluate marketing processes, platform capabilities, and operational practices to drive continuous optimization
- Build and maintain processes, controls, procedures, and documentation supporting accuracy, quality, risk management, and operational excellence
- Ensure compliance with privacy, information security, legal, regulatory, and business requirements
- Influence, consult, and build alignment across a highly matrixed organization
- Communicate analytical insights, technical concepts, and strategic recommendations to stakeholders, including senior leadership
- Provide leadership, coaching, and guidance to less-experienced team members while defining success measures and evaluating effectiveness
Requirements
What you’ll need- 5+ years of Business Execution, Implementation, or Strategic Planning experience, or equivalent demonstrated through work experience, training, military experience, or education
- Experience supporting the strategic, analytical, technical, and operational execution of marketing campaigns
- Experience translating marketing strategies, campaign measurement plans, or business objectives into audience strategies and technical targeting requirements
- Experience with marketing audience development, customer segmentation, lead or contact-list generation, campaign targeting, or personalization
- Experience using Adobe Audience Manager, Pega, Salesforce, Aprimo, or comparable marketing automation, audience management, workflow, or campaign-delivery platforms
- Database-management experience using SQL, SAS, Oracle, Teradata, or comparable analytical tools and relational databases
- Ability to convert analytical findings into actionable business recommendations and communicate implications to technical and nontechnical audiences
- Strong understanding of the end-to-end marketing lifecycle
- Experience designing scalable and reusable audience, data, workflow, or process solutions
- Experience balancing business value, customer outcomes, technical feasibility, execution timelines, risk, and operational requirements
- Strong strategic consultation skills
- Ability to manage and prioritize multiple complex initiatives, workstreams, dependencies, and deliverables simultaneously
- Strong problem-solving, critical-thinking, and decision-making skills
- Experience with consumer banking, consumer lending, financial services products, or other highly regulated business environments
- High attention to detail, data accuracy, quality, and timely delivery
- Willingness to work on-site at the location stated in the job opening
- Ability to travel up to 10% of the time
- Position is not eligible for visa sponsorship
- No relocation assistance is available
Benefits
Comp & perks- Hybrid work schedule
- Ability to travel up to 10% of the time
- Equal opportunity employment
- Medical accommodation support during the application or interview process
- Drug-free workplace