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Lead Digital Product Manager – Card and Personal Lending
Wells Fargo. Lead product discovery initiatives for the end-to-end Offers ecosystem, including configuration, eligibility, targeting, personalization, presentment, acceptance, tracking, and fulfillment .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading product strategy and discovery for digital ecosystems, with a strong focus on customer-centric design and scalable platform capabilities. Proficient in navigating complex regulatory environments while driving innovation and optimizing customer engagement through data-driven decision-making.
Highest-signal resume keywords
Digital Product ManagementProduct Strategy DevelopmentCustomer Engagement PlatformsAPIs and Data EcosystemsStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product DiscoveryRoadmap DevelopmentA/B TestingMultivariate TestingOffer ManagementDecisioning ServicesSystems ThinkingAnalytical SkillsTechnical FluencyCustomer Acquisition
Soft Skills
Executive CommunicationProblem-SolvingCollaborationAdaptabilityInfluencing Skills
Tools & Technologies
Digital Channel IntegrationsEvent-Driven ArchitecturesData PlatformsCustomer-Centric Design ToolsGovernance Frameworks
Industry Keywords
Regulatory ComplianceRisk ManagementCustomer-Centric DesignProduct ManagementOffer Ecosystem
About the role
Key responsibilities & impact- Lead product discovery initiatives for the end-to-end Offers ecosystem, including configuration, eligibility, targeting, personalization, presentment, acceptance, tracking, and fulfillment
- Define product strategy and roadmap for offer-led customer experiences across digital, branch, phone, and emerging channels
- Translate business objectives, customer needs, and market opportunities into product visions, capability models, investment recommendations, and outcome-driven roadmaps
- Facilitate discovery efforts evaluating customer journeys, operating models, data requirements, technical enablers, risks, and dependencies
- Identify opportunities to simplify, modernize, and consolidate offer capabilities across channels, platforms, and lines of business
- Collaborate with engineering, architecture, data, decision science, and design teams to define scalable platform capabilities
- Shape requirements for offer creation and management, eligibility and decisioning, offer orchestration, dynamic presentment, fulfillment, and measurement
- Define experimentation and optimization capabilities, including A/B testing, multivariate testing, personalization, and intelligent offer decisioning
- Partner with risk, compliance, legal, and governance teams to ensure controls, transparency, auditability, and regulatory alignment
- Influence strategic investment prioritization through business cases, sequencing recommendations, discovery artifacts, and executive communications
- Serve as a thought leader in modern product management, customer-centric design, and platform-based approaches
- Apply technical fluency in APIs, event-driven architectures, data platforms, decisioning services, and digital channel integrations
Requirements
What you’ll need- 5+ years of digital product management experience, or equivalent demonstrated through work experience, training, military experience, or education
- Proven experience leading product strategy and discovery efforts for complex digital products, platforms, or customer ecosystems
- Experience defining future-state capabilities and translating business strategies into scalable product roadmaps
- Ability to navigate ambiguity and drive clarity across large, cross-functional organizations
- Exceptional executive communication and stakeholder management skills
- Strong understanding of customer acquisition, marketing, offer management, personalization, decisioning, or customer engagement platforms
- Experience operating in highly regulated industries and balancing innovation with risk and control requirements
- Strong analytical, problem-solving, and systems-thinking capabilities
- Technical fluency with modern digital architectures, APIs, data ecosystems, and platform-based product models
- Must work onsite from one of the stated locations on a hybrid schedule
- VISA Sponsorship will not be supported by this role
- Relocation will not be supported by this role
Benefits
Comp & perks- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
- Incentive opportunities may be available