Lead Marketing Campaign Analytics, Data Science Consultant

Wells Fargo

. Lead measurement and optimization efforts for customer marketing campaigns .

Posted 9/23/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data science and marketing analytics, with a strong focus on campaign measurement, optimization, and advanced analytical techniques. Proficient in translating complex data insights into actionable business recommendations for diverse stakeholders.

Highest-signal resume keywords

Data Science ExperienceMarketing AnalyticsA/B TestingSQL ProficiencyData Visualization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisStatistical TechniquesCampaign MeasurementCustomer AnalyticsIncrementality MeasurementAttributionMarketing ROIAudience TargetingAdvanced AnalyticsQuantitative Analysis

Soft Skills

Project ManagementCommunication SkillsInterpersonal SkillsMentoring

Tools & Technologies

Power BIPythonRData Visualization Tools

Industry Keywords

Marketing CampaignsCustomer EngagementOptimization StrategiesMarketing KPIsTesting Frameworks

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Lead measurement and optimization efforts for customer marketing campaigns
Partner with marketing stakeholders to define campaign objectives, success metrics, and measurement strategies
Develop and deliver in-flight and post-campaign analyses
Evaluate marketing tactics, channels, audience strategies, offers, and customer experiences through testing and performance measurement
Apply advanced analytics, statistical techniques, and data science methodologies
Design and execute A/B testing, champion/challenger testing, and incrementality measurement frameworks
Translate complex analytical findings into business recommendations for marketing leaders and non-technical stakeholders
Analyze large-scale customer, campaign, digital engagement, and transactional datasets
Build reporting, dashboards, and measurement frameworks for campaign performance and marketing KPIs
Collaborate with Marketing, Strategy, Product, Finance, Risk, and Technology partners
Identify trends, customer insights, and optimization opportunities influencing marketing strategy
Mentor analysts and advance marketing analytics best practices, measurement standards, and analytic capabilities

Requirements

What you’ll need

5+ years of data science experience, or equivalent demonstrated through work experience, training, military experience, or education
Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science
Must be able to work from one of the approved job posting locations three days in office and two days remote
This position is not eligible for Visa sponsorship
Willingness to work on-site at one of the stated locations on the job opening
Must reside within a commutable distance of the posting location
Desired: 5+ years of marketing analytics, campaign measurement, customer analytics, marketing science, or related analytical experience supporting marketing organizations
Desired: Experience measuring and optimizing customer acquisition, engagement, retention, or cross-sell marketing programs
Desired: Experience with campaign testing, incrementality measurement, attribution, marketing ROI, or audience targeting strategies
Desired: Proficiency in SQL, Python/R, and other programming languages
Desired: Proficiency in data visualization, preferably with Power BI
Desired: Strong project management skills
Desired: Excellent communication and interpersonal skills

Benefits

Comp & perks

Hybrid work schedule with three days in office and two days remote
Relocation assistance is not available for this position