Lead Marketing Production – Digital Execution Consultant

Wells Fargo

. Lead execution of complex digital content builds, updates, testing, and deployments across multiple content management platforms .

Posted 11/11/2026full-timeUnited StatesSenior💰 $100,000 - $179,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing complex digital content builds and managing multiple initiatives across various content management platforms, including Adobe Experience Manager and WordPress. Strong ability to collaborate with cross-functional teams and provide technical guidance while ensuring adherence to digital content lifecycle standards and compliance requirements.

Highest-signal resume keywords

Adobe Experience Manager (AEM)Digital Content Lifecycle ManagementContent Migration SupportHTML and CSS ProficiencyProject Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital Content ExecutionContent Management SystemsTesting and Implementation SupportAccessibility Standards KnowledgeDigital Testing Platforms

Soft Skills

Strong Organizational SkillsAnalytical Problem-SolvingConsulting and Relationship ManagementEffective Communication SkillsAbility to Work Independently

Tools & Technologies

Adobe TargetSDL TridionWordPressDigital Marketing PlatformsContent Management Platforms

Industry Keywords

Digital MarketingContent DevelopmentQuality AssuranceRisk and ComplianceFast-Paced Environment

Tech Stack

Tools & technologies

AEMWordPress

About the role

Key responsibilities & impact

Lead execution of complex digital content builds, updates, testing, and deployments across multiple content management platforms
Execute and support digital marketing content across Adobe Experience Manager (AEM), SDL Tridion, WordPress, Adobe Target, and other internal content management systems
Coordinate complex and high-priority digital execution requests, including requirements, timelines, dependencies, testing, implementation, and issue resolution
Serve as a subject matter resource for digital content execution processes, platforms, and capabilities
Consult with Marketing and cross-functional partners on execution requirements, feasibility, approach, and digital channel capabilities
Lead execution activities supporting content migrations, platform enhancements, new capabilities, and other digital initiatives
Partner with Technology, Product, and support teams to troubleshoot digital content and platform issues and drive resolution or escalation
Support testing and implementation of new digital capabilities, including content builds, test-script development, regression testing, and implementation readiness
Perform and support peer reviews to promote execution quality, consistency, and adherence to requirements
Identify execution risks, dependencies, and delivery issues and coordinate resolution or escalation
Improve execution workflows, documentation, templates, and processes for efficiency and scalability
Develop and maintain procedures, job aids, training materials, and platform documentation
Provide technical guidance, knowledge sharing, and cross-training to team members
Manage multiple concurrent initiatives and changing priorities in a fast-paced, matrixed environment
Follow applicable Wells Fargo risk and compliance programs, policies, and procedures
Make sound risk decisions and escalate and remediate issues appropriately

Requirements

What you’ll need

5+ years of Marketing Production experience, or equivalent demonstrated through work experience, training, military experience, or education
Experience executing digital content across enterprise content management platforms such as Adobe Experience Manager (AEM), SDL Tridion, WordPress, or similar platforms
Experience supporting complex digital content builds and non-templated execution
Strong understanding of the digital content lifecycle, including content development, testing, peer review, quality assurance, implementation, and ongoing maintenance
Experience supporting content migrations, platform enhancements, or new digital capability implementations
Experience troubleshooting digital content and content management platform issues in partnership with Technology teams
Experience supporting testing and implementation activities for new digital capabilities
Ability to read and interpret HTML and CSS
Experience with Adobe Target or other digital testing and personalization platforms
Knowledge of web accessibility standards, including WCAG, and experience supporting accessibility testing
Strong project leadership, organizational, analytical, and problem-solving skills
Ability to manage multiple complex initiatives, priorities, dependencies, and deadlines
Ability to translate business and marketing requirements into executable digital solutions
Strong consulting and relationship management skills
Ability to work effectively across Marketing, Technology, Product, Risk, Compliance, and other cross-functional organizations
Ability to work independently, exercise sound judgment, and identify and escalate execution risks
Experience developing procedures, job aids, training materials, and other execution documentation
Ability to provide technical guidance, knowledge sharing, and cross-training to peers
Excellent verbal, written, and interpersonal communication skills
Ability to quickly learn new digital platforms, processes, capabilities, and technical concepts
Experience working in a fast-paced, changing, and matrixed organization
Ability to travel 10% of the time
Must be able to work from one of the approved job posting locations three days in office and two days remote
Position is not eligible for Visa sponsorship

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Incentive opportunities may be available
Hybrid work schedule with two days remote per week
Relocation assistance is not available