Lead Product Manager – Branded Card, Digital Customer Experience

Wells Fargo

. Develop and drive the strategy and roadmap for customer-facing digital communications and experiences .

Posted 10/27/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing product strategies and roadmaps for digital customer experiences, while effectively leading complex, cross-functional initiatives. Strong ability to translate business needs into actionable plans and present strategic proposals to executive leaders.

Highest-signal resume keywords

Product ManagementDigital Customer Experience StrategyCross-Functional Initiative LeadershipBusiness-Case DevelopmentStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product DevelopmentStrategic PlanningProcess ManagementChange DeliveryRequirements TranslationReporting and Performance MeasuresRisk Management

Soft Skills

Critical ThinkingCommunicationOrganizationInfluencing Without AuthorityMentoring

Industry Keywords

Enterprise EnvironmentCustomer-Facing Digital CommunicationsOperational InsightsComplianceFraud Management

About the role

Key responsibilities & impact

Develop and drive the strategy and roadmap for customer-facing digital communications and experiences
Lead large, complex enterprise initiatives from issue identification and business-case development through implementation and launch
Evaluate opportunities, determine the appropriate delivery path, and coordinate work with product, technology, and capability partners
Translate business needs into clear requirements and executable plans
Identify customer-experience improvements using reporting, operational insights, and performance data
Establish tracking and reporting to monitor milestones, dependencies, implementation progress, and post-launch results
Present issues, recommendations, and strategic proposals to executive leaders to gain alignment and move initiatives forward
Partner across Product, Digital, Technology, Legal, Compliance, Fraud, Acquisitions, and other stakeholder groups
Proactively surface risks, ask thoughtful questions, resolve ambiguity, and maintain momentum across competing priorities
Provide leadership across initiatives and serve as a resource or mentor to less experienced team members
Execute applicable risk programs and adhere to Wells Fargo policies and procedures
Fulfill risk and compliance obligations, escalate and remediate issues, and make sound risk decisions

Requirements

What you’ll need

5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through work experience, training, military experience, or education
Experience developing product strategies and multiyear roadmaps for digital customer experiences
Demonstrated success leading complex, cross-functional initiatives in a large enterprise environment
Ability to independently identify problems, recommend changes, and build plans with minimal direction
Strong business-case development, requirements translation, and executive presentation skills
Experience using reporting and performance measures to track implementation progress and outcomes
Ability to influence partners and leaders without direct authority
Experience partnering with Product, Technology, Digital, Legal, Compliance, Fraud, or Marketing teams
Strong critical-thinking, communication, organization, and stakeholder-management skills
Visa sponsorship is not available

Benefits

Comp & perks

Hybrid work schedule
Relocation assistance is not provided
Equal opportunity employment
Medical accommodation available during the application or interview process
Drug-free workplace