Senior Business Analyst, Branded Cards Strategy & Analytics

Wells Fargo

. Lead complex profit and loss (P&L) initiatives related to business product and customer performance, marketing outcomes, or operational efficiency .

Posted 10/30/2026full-timeUnited StatesSenior💰 $100,000 - $179,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading profit and loss initiatives, utilizing data-driven decision-making, and developing strategic business cases. Proficient in collaborating with cross-functional teams to optimize marketing outcomes and enhance customer experience.

Highest-signal resume keywords

Business AnalysisData-Driven Decision-MakingSQLCredit Risk AnalysisStrategic Thinking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ModelingEconomic ModelingHypothesis-Driven ApproachesMarketing AnalyticsPortfolio Management

Soft Skills

Strong Analytical SkillsStructured Problem-SolvingWritten CommunicationVerbal CommunicationMentorship

Tools & Technologies

SQLPythonExcelTableauPower BI

Industry Keywords

Financial ServicesConsumer LendingPaymentsBankingFintech

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Lead complex profit and loss (P&L) initiatives related to business product and customer performance, marketing outcomes, or operational efficiency
Demonstrate end-to-end ownership through ideation, design, execution, and measurement
Develop business cases evaluating product variables, trade-offs, and measurable outcomes across marketing acquisition, credit risk, and product strategy
Identify and design creative solutions to complex and ambiguous business problems using data modeling and hypothesis-driven approaches
Build economic models and test plans incorporating revenue, cost, margin impacts, and marketing investment prioritization
Apply product variable, feature, and competitor insights to inform experience design and go-to-market optimization
Monitor post-launch performance and assess impacts to P&L, customer experience, and risk posture
Recommend course corrections based on performance results
Collaborate with stakeholders across marketing acquisition, finance, analytics, risk, product delivery, technology, and operations
Prepare executive-ready recommendations
Provide guidance, mentorship, and support in reviewing deliverables for less experienced analysts

Requirements

What you’ll need

4+ years of business analysis, strategy, product, marketing, finance, credit risk, or related analysis experience, or equivalent demonstrated through work experience, training, military experience, or education
Bachelor’s degree in Business, Finance, Economics, Statistics, Analytics, Mathematics, Engineering, Computer Science, or a related quantitative field
Experience leveraging SQL, Python, Excel, Tableau, Power BI, or similar tools
Strong analytical, business analysis, and structured problem-solving skills
Experience analyzing credit cards, consumer lending, payments, banking, fintech, or financial services portfolios
Proven track record of career growth and advancement
Demonstrated strategic thinking and data-driven decision-making
Knowledge of customer acquisition, engagement, retention, portfolio management, credit risk, fraud, marketing analytics, or related cards business functions
Strong written and verbal communication skills
Experience conducting customer, market, competitive, and portfolio analysis
Ability to partner effectively with cross-functional teams and business leaders
Ability to thrive in fast-paced, ambiguous environments while managing multiple priorities
Ability to work independently while collaborating effectively across teams and stakeholders
Consulting, strategy, business transformation, or financial services analytics experience preferred
Willingness to work on-site at one of the stated locations
Relocation assistance is not available for this position

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Incentive opportunities may be available