Senior Business Analyst, Credit Card

Wells Fargo

. Lead moderately complex profit and loss initiatives related to business product and customer performance, marketing outcomes, or operational efficiency .

Posted 9/18/2026full-timeWilmington • North Carolina • United StatesSenior💰 $100,000 - $179,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading profit and loss initiatives, developing business cases, and applying data-driven decision-making to optimize product and marketing strategies. Proficient in collaborating with cross-functional teams and providing mentorship while navigating complex business environments.

Highest-signal resume keywords

Business AnalysisData-Driven Decision-MakingSQLCredit Risk AnalysisMarketing Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business AnalysisData ModelingEconomic ModelingStructured Problem-SolvingCredit Risk AnalysisPortfolio ManagementMarket AnalysisFinancial AnalysisStatistical AnalysisHypothesis-Driven Approaches

Soft Skills

Analytical SkillsAdaptabilityCommunication SkillsMentorshipCollaboration

Tools & Technologies

SQLPythonExcelTableauPower BI

Industry Keywords

Financial ServicesConsumer LendingPaymentsBankingFintechCustomer AcquisitionEngagementRetentionFraudBusiness Transformation

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Lead moderately complex profit and loss initiatives related to business product and customer performance, marketing outcomes, or operational efficiency
Own initiatives end-to-end through ideation, design, execution, and measurement
Develop business cases evaluating product variables, trade-offs, and measurable outcomes across marketing acquisition, credit risk, and product strategy
Identify and design solutions to ambiguous business problems using data modeling, product insights, and hypothesis-driven approaches
Build economic models and test plans incorporating revenue, cost, margin impacts, and marketing investment prioritization
Apply product-variable, feature, and competitor insights to inform experience design and go-to-market optimization
Monitor post-launch performance and assess impacts on profit and loss, customer experience, and risk posture
Recommend course corrections based on performance results
Collaborate with stakeholders across marketing acquisition, finance, analytics, risk, product delivery, technology, and operations
Prepare executive-ready recommendations
Provide guidance, mentorship, and support in reviewing deliverables for less experienced analysts
Follow applicable risk programs, policies, procedures, compliance obligations, escalation, and remediation requirements

Requirements

What you’ll need

4+ years of business analysis, strategy, product, marketing, finance, credit risk, or related analysis experience, or equivalent demonstrated through work experience, training, military experience, or education
Bachelor’s degree in Business, Finance, Economics, Statistics, Analytics, Mathematics, Engineering, Computer Science, or a related quantitative field preferred
Demonstrated intellectual curiosity, adaptability, and ability to thrive in fast-paced, ambiguous environments while managing multiple priorities
Strong analytical, business analysis, and structured problem-solving skills
Experience analyzing credit cards, consumer lending, payments, banking, fintech, or financial services portfolios
Proven track record of career growth and advancement, including successful completion of rotational, analyst, or leadership development programs
Experience with SQL, Python, Excel, Tableau, Power BI, or similar tools
Ability to apply strategic thinking and data-driven decision-making
Knowledge of customer acquisition, engagement, retention, portfolio management, credit risk, fraud, marketing analytics, or related cards business functions
Strong written and verbal communication skills, including developing business cases, presenting findings, telling data-driven stories, and influencing stakeholders
Experience conducting customer, market, competitive, and portfolio analysis
Ability to partner effectively with cross-functional teams and business leaders
Ability to work independently while collaborating across teams and stakeholders
Consulting, strategy, business transformation, or financial services analytics experience preferred
Willingness to work on-site at one of the stated locations
This role is not eligible for visa sponsorship

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Incentive opportunities may be available