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Wells Fargo

Senior Digital Product Management Manager – EMM, Agent Orchestration

Wells Fargo

. Own the product vision, strategy, and roadmap for Surface, a Generative AI central UI and orchestration layer for downstream marketing agents .

Posted 9/24/2026full-timeUnited StatesSenior💰 $159,000 - $305,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital product management with a focus on Generative AI, agile methodologies, and cross-functional collaboration. Capable of defining product strategy, managing complex integrations, and implementing governance for privacy and Responsible AI.

Highest-signal resume keywords
Digital Product ManagementGenerative AI PlatformsAgile Product DeliveryPega and Adobe PlatformsData Privacy and Governance

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product Vision and StrategyBacklog ManagementAcceptance Criteria WritingAudience OrchestrationKPI Definition and TrackingPrompt EngineeringExperimentation MethodsIntegration with APIsDecision EnginesContent Testing
Soft Skills
CollaborationProblem-SolvingInfluencingCommunicationCoaching
Tools & Technologies
Generative AIRTCDPMarTechAdTechAnalytics Platforms
Industry Keywords
User JourneysCampaign ManagementChange ManagementVendor EvaluationRisk Management

About the role

Key responsibilities & impact
  • Own the product vision, strategy, and roadmap for Surface, a Generative AI central UI and orchestration layer for downstream marketing agents
  • Define user journeys and UX for campaign managers and marketing operations across briefing, ideation, audience selection, creative generation, approvals, deployment, and post-launch optimization
  • Translate business outcomes into epics, features, and acceptance criteria; prioritize the backlog and lead agile teams
  • Build and evolve orchestration coordinating audience, creative, channel, compliance, and analytics agents
  • Establish product operations covering SLAs, incident response, observability, evaluation harnesses, red-teaming, and continuous improvement
  • Partner with Marketing, AI/ML Engineering, Data Science, Analytics, MarTech/AdTech, Legal/Compliance, InfoSec, and Risk
  • Integrate agents with journey orchestration, personalization, A/B testing, CDP, messaging platforms, and paid media APIs
  • Implement Responsible AI and Model Risk Management practices, including privacy safeguards, bias and quality testing, prompt logging, human review, and content guardrails
  • Drive performance and cost management and define quality metrics
  • Define adoption, engagement, and business impact KPIs; create outcome-tracking dashboards
  • Own change management, enablement, and marketer training; build feedback loops and a Community of Practice
  • Lead vendor and partner evaluations and negotiations; manage budgets and contracts
  • Coach and develop product managers and product analysts
  • Foster agile discipline and establish frameworks for complex decision-making

Requirements

What you’ll need
  • 6+ years of digital product management or leadership experience, or equivalent demonstrated through work experience, training, military experience, or education
  • 3+ years of management or leadership experience
  • Proven experience with Pega and Adobe platforms, including decision engines, RTCDP, testing, and content
  • Hands-on familiarity with Generative AI platforms (LLMs), agent orchestration frameworks, prompt engineering, vector search/RAG, experimentation, and evaluation methods
  • Proven success owning strategy, roadmap, and delivery for complex, cross-functional products
  • Expertise in agile product delivery, including backlog management, PI planning, sprint ceremonies, release planning, and writing clear, testable acceptance criteria
  • Experience integrating enterprise products with marketing technology stacks, APIs, and data platforms
  • Ability to reason about data lineage, quality, and privacy
  • Demonstrated ability to implement governance and controls across privacy, security, and Responsible AI
  • Comfortable partnering with Risk, Legal, and InfoSec
  • Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear implications, actions, and decisions
  • Demonstrated track record of effective influencing and collaboration at all levels
  • Exceptional problem-solving abilities
  • Exceptional ability to translate complex business and operational concepts clearly to support sound decisions and business objectives
  • Excellent written and oral communication skills
  • Must be willing to work onsite at one of the stated locations on a hybrid schedule
  • VISA Sponsorship not supported by this role

Benefits

Comp & perks
  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement
  • Incentive opportunities may be available