Senior Marketing Consultant

Wells Fargo

. Lead planning, development, and delivery of customer-focused Home Lending website experiences, content, and digital enhancements .

Posted 10/7/2026full-timeUnited StatesSenior💰 $87,000 - $154,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading customer-focused digital marketing initiatives, optimizing website experiences, and ensuring compliance with regulatory standards. Proficient in analyzing customer data and trends to enhance engagement and conversion rates.

Highest-signal resume keywords

Digital Marketing ExperienceWebsite ManagementSEO and Conversion OptimizationProject and Process ManagementAdobe Analytics or GA4

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital PlatformsContent StrategyUX DesignCustomer EngagementBusiness Requirements DevelopmentWebsite Performance AnalysisProcess ImprovementDigital Content Lifecycle ManagementADA Accessibility StandardsRegulatory Compliance

Soft Skills

Strong Written CommunicationVerbal CommunicationInfluencing Senior LeadersMentoringCollaboration

Industry Keywords

MortgageFinancial ServicesBankingRegulated IndustryMarketing PoliciesPrivacy RegulationsRisk ManagementCustomer ProfilesSales AnalysisCustomer Retention

About the role

Key responsibilities & impact

Lead planning, development, and delivery of customer-focused Home Lending website experiences, content, and digital enhancements
Execute and evolve Wells Fargo Home Lending digital experiences
Lead and participate in complex, cross-functional marketing initiatives with broad impact
Support large-scale marketing planning
Analyze customer retention, customer profiles, sales, and profitability
Evaluate complex business, operational, and technical challenges
Make decisions involving marketing policies, procedures, and compliance requirements
Analyze trends for adherence to legal, compliance, privacy regulations, and marketing policies
Collaborate with Product, Compliance, Marketing, Legal, Risk, Technology, Design, peers, managers, vendors, and cross-functional resources
Lead projects or teams and serve as a peer mentor
Optimize customer journeys and drive engagement and conversion

Requirements

What you’ll need

4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through work experience, training, military experience, or education
4+ years of marketing, website management, or digital customer experience
4+ years of Mortgage, financial services, banking, or other regulated industry experience preferred
Experience with SEO, conversion optimization, content strategy, UX, and customer engagement
Experience leading cross-functional initiatives involving Marketing, Product, Technology, Compliance, Legal, Risk, and Design teams
Strong project and process management skills
Experience developing business requirements and implementation documentation for website enhancements
Experience analyzing website performance, customer behavior, and digital metrics using Adobe Analytics, GA4, or similar platforms
Experience translating business objectives into customer-focused digital experiences
Knowledge of ADA accessibility standards, SEO, and GEO best practices
Experience supporting regulatory, disclosure, legal, compliance, or risk review processes within a regulated industry preferred
Strong written and verbal communication skills, including presenting recommendations and influencing senior leaders
Proven ability to identify process improvement and operational efficiency opportunities
Experience managing end-to-end digital content lifecycle processes
Ability to use customer insights and data to prioritize digital enhancements and influence roadmap development
Demonstrated success leading website modernization, conversion optimization, personalization, or customer experience initiatives
Experience balancing business objectives, customer needs, and risk/compliance requirements within digital channels
Must be able to work on-site at a posted location
Must be able to work a hybrid schedule
Must reside within a commutable distance of one posted work location
Visa sponsorship is not available

Benefits

Comp & perks

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Incentive opportunities may be available