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Senior Premier Banker
Wells Fargo. Acquire new affluent consumer and business customers through strategic outreach, referrals, and appointments .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in relationship management and financial product recommendations, with a strong focus on customer service and compliance in the financial services industry. Proven ability to manage a book of business while delivering tailored banking solutions and maintaining regulatory standards.
Highest-signal resume keywords
Customer Relationship ManagementFinancial Product RecommendationsBook Of Business ManagementFINRA Series 6 And 63State Insurance License
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer Service ExperienceFinancial Services ExperienceGoal-Based PlanningRisk OversightDocumenting Planning ConversationsSourcing And Acquiring CustomersSelf-Service Banking EducationMobile Banking OptionsCompliance With LO/CFPB RequirementsCoaching Or Supporting Peers
Soft Skills
Clear CommunicationEmpathetic ListeningBuilding Credibility And Trust
Certifications & Qualifications
FINRA Series 65Securities Industry Essentials (SIE)SAFE Registration
Industry Keywords
Consumer BankingHome LendingBusiness BankingInvestmentsAffluent Consumer AcquisitionStrategic OutreachRelationship DevelopmentComplex Client NeedsWarm IntroductionsRetention And Growth
About the role
Key responsibilities & impact- Acquire new affluent consumer and business customers through strategic outreach, referrals, and appointments
- Deepen existing customer relationships through discovery-driven conversations and tailored banking and credit strategies
- Serve as primary financial partner with comprehensive multi-product guidance and ongoing reviews
- Manage and grow a defined book of business using goals-based planning and prudent risk oversight
- Deliver solutions across deposits, investments, credit, home lending, and business banking
- Coordinate warm introductions and collaborate with Wealth, Home Lending, and Business Banking partners
- Educate customers on self-service and mobile banking options
- Open accounts, handle service requests, and support everyday banking needs
- Advise branch colleagues on relationship development and complex client needs
- Maintain accurate documentation, escalate issues, and follow policies and regulations
- Complete licensing and SAFE registration requirements, transitioning from the temporary LP role to Senior Branch Premier Banker (SAFE) upon successful completion
Requirements
What you’ll need- 4+ years of customer service experience, or equivalent demonstrated through work experience, training, military experience, or education
- 3+ years of experience building and maintaining effective relationships with customers and partners
- 3+ years of experience recommending products and services
- Experience recommending financial products and translating customer goals into actionable recommendations
- Experience sourcing, acquiring, and deepening customer relationships through outreach and internal partnerships
- Experience managing a book of business, documenting planning conversations, and driving retention and growth across deposits, lending, and investments
- Experience coaching or supporting peers
- Clear and confident communication, empathetic listening, and ability to build credibility and trust
- Financial services industry experience in consumer, home lending, business banking, or investments
- 3+ years of experience in a licensed financial services position
- FINRA Series 6 and 63 exams or FINRA-recognized equivalents sufficient for immediate FINRA registration
- State Insurance license(s)
- FINRA Series 65 or equivalent within a specified period for applicable states, including Texas
- Securities Industry Essentials (SIE) exam for FINRA qualification exams earned after September 30, 2018
- Active or timely completion of required FINRA and state insurance licenses
- SAFE registration at the time of employment
- Compliance with LO/CFPB requirements
- Ability to meet enhanced financial fitness and criminal background standards
- Ability to work a schedule including most Saturdays
- Must be authorized to work without visa sponsorship
Benefits
Comp & perks- Robust benefits
- Competitive compensation
- Work-life balance and well-being programs
- Industry-leading training
- Ongoing coaching
- Career growth opportunities
- Digital tools and support
- Community involvement recognition