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Senior Test Design and Campaign Planning Consultant – Senior Data Science
Wells Fargo. Consult on, develop, and implement marketing testing strategies that drive growth and engagement .
Tech Stack
Tools & technologiesPythonSQL
About the role
Key responsibilities & impact- Consult on, develop, and implement marketing testing strategies that drive growth and engagement
- Continuously improve campaign test & learn agendas to drive performance and efficiency
- Partner with multiple stakeholders to size out and align on strategy for upcoming marketing campaigns
- Evaluate key marketing levers for future optimization
- Develop a learning agenda for continuous refinement and optimization of marketing campaigns using statistical techniques and experimental design
- Support the monthly forecasting process by estimating future performance based on historical data
- Ensure adherence to compliance and legal regulations and policies on all projects managed
- Strategically engage with professionals and managers across the enterprise and serve as an expert advisor to senior leadership
Requirements
What you’ll need- 4+ years of data science experience, or equivalent demonstrated through work experience, training, military experience, or education
- Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science
- 1+ years of previous marketing campaign analytics experience or marketing forecast experience
- Strong analytical skills, with experience using data and insights to inform marketing decisions
- Experience in statistical testing and forecasting
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
- Experience with large production data sets
- Proficiency in SQL, Python / R, and other programming languages, along with Excel
- Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams
- Ability to travel up to 10% of the time
- Not eligible for Visa sponsorship
Benefits
Comp & perks- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
- Incentive opportunities may be available