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Wells Fargo

Senior Test Design and Campaign Planning Consultant – Senior Data Science

Wells Fargo

. Consult on, develop, and implement marketing testing strategies that drive growth and engagement .

Posted 9/25/2026full-timeUnited StatesSenior💰 $119,000 - $187,000 per yearWebsite

Tech Stack

Tools & technologies
PythonSQL

About the role

Key responsibilities & impact
  • Consult on, develop, and implement marketing testing strategies that drive growth and engagement
  • Continuously improve campaign test & learn agendas to drive performance and efficiency
  • Partner with multiple stakeholders to size out and align on strategy for upcoming marketing campaigns
  • Evaluate key marketing levers for future optimization
  • Develop a learning agenda for continuous refinement and optimization of marketing campaigns using statistical techniques and experimental design
  • Support the monthly forecasting process by estimating future performance based on historical data
  • Ensure adherence to compliance and legal regulations and policies on all projects managed
  • Strategically engage with professionals and managers across the enterprise and serve as an expert advisor to senior leadership

Requirements

What you’ll need
  • 4+ years of data science experience, or equivalent demonstrated through work experience, training, military experience, or education
  • Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science
  • 1+ years of previous marketing campaign analytics experience or marketing forecast experience
  • Strong analytical skills, with experience using data and insights to inform marketing decisions
  • Experience in statistical testing and forecasting
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
  • Experience with large production data sets
  • Proficiency in SQL, Python / R, and other programming languages, along with Excel
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams
  • Ability to travel up to 10% of the time
  • Not eligible for Visa sponsorship

Benefits

Comp & perks
  • Health benefits
  • 401(k) Plan
  • Paid time off
  • Disability benefits
  • Life insurance, critical illness insurance, and accident insurance
  • Parental leave
  • Critical caregiving leave
  • Discounts and savings
  • Commuter benefits
  • Tuition reimbursement
  • Scholarships for dependent children
  • Adoption reimbursement
  • Incentive opportunities may be available