Email Marketing Manager

Welltech

. Support the CRM Acquisition Lead in executing the remarketing strategy for non-converted leads .

Posted 10/19/2026full-timeRemote • Ukraine, Lithuania, Armenia, Romania, Estonia, Latvia, Hungary, BulgariaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and lifecycle marketing with a strong focus on campaign execution, audience segmentation, and performance monitoring. Proficient in utilizing marketing automation tools and collaborating across teams to enhance customer engagement and optimize messaging strategies.

Highest-signal resume keywords

CRM ExperienceLifecycle MarketingEmail Marketing FundamentalsCampaign ExecutionMarketing Automation Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience SegmentationCampaign Performance MonitoringA/B TestingBasic HTML KnowledgeBasic JSON Knowledge

Soft Skills

Detail-OrientedMultitaskingTeam Collaboration

Tools & Technologies

E-SputnikRetenoBrazeJIRAAsanaConfluenceNotionSlackFigma

Industry Keywords

CRM ToolsMarketing AutomationCampaign Data ReportingCustomer Behavior AnalysisMessaging Frameworks

About the role

Key responsibilities & impact

Support the CRM Acquisition Lead in executing the remarketing strategy for non-converted leads
Monitor campaign performance against first subscription targets
Assist in building and maintaining automated journeys, including segmentation setup, QA, and basic troubleshooting
Contribute observations on messaging, lifecycle content, customer behavior, and journey context
Execute personalized campaigns using established messaging frameworks
Draft simple briefs and coordinate copy and creative requests with the Content Lead
Tailor messaging for different segments and funnel stages
Support QA of content and creative across touchpoints
Set up simple A/B tests using a predefined framework
Collect, organize, and report campaign data
Document learnings from tests and campaigns
Coordinate with Monetization, Performance Marketing, Product, and Analytics teams
Support cross-channel consistency across lifecycle campaigns, paywall experiences, and in-app messaging

Requirements

What you’ll need

2+ years of hands-on experience in CRM, lifecycle marketing, or marketing automation, with a proven track record of daily campaign execution
Knowledge of email marketing fundamentals, including deliverability basics, audience segmentation, and core campaign principles
Eager and able to pick up new CRM tools quickly
Prior experience operating standard ESP/automation platforms, such as e-Sputnik, Reteno, Braze, or similar
Comfortable with repetitive, detail-heavy daily execution work
Comfortable managing multiple tasks in a fast-paced, team-supported environment
Familiarity with JIRA, Asana, Confluence, Notion, or Slack
Nice-to-have: basic Figma skills
Nice-to-have: HTML/JSON knowledge