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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates advanced expertise in experimentation methodologies and A/B testing, with a strong ability to translate complex growth challenges into actionable strategies. Proven track record in driving measurable business impact through innovative funnel concepts and cross-functional leadership.
Highest-signal resume keywords
Growth Strategy DevelopmentA/B Testing MethodologyCross-Functional LeadershipAnalytical JudgmentUser Research and UX Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Experimentation MethodologyStatistical ConceptsConversion OptimizationMonetisation StrategiesFunnel Architecture DesignAudience PsychologyData AnalysisGrowth Opportunities IdentificationCreative ExperimentationPricing Strategy
Soft Skills
Stakeholder ManagementProblem-SolvingInfluencing DecisionsCreative MindsetIndependent Navigation of Ambiguity
Tools & Technologies
AI and Automation ToolsAnalytics PlatformsExperimentation SoftwareUser Research ToolsMarketing Automation Systems
Industry Keywords
Growth MarketingProduct MarketingCROExperimentationLTV Analysis
About the role
Key responsibilities & impact- Own and optimise acquisition funnel performance and experimentation roadmaps
- Identify and prioritise high-impact growth opportunities
- Translate complex and ambiguous growth challenges into strategies, hypotheses, and experimentation plans
- Design and lead experiments involving pricing, personalisation, monetisation, and new funnel architectures
- Analyse root causes, size opportunities, and evaluate business impact including downstream monetisation and LTV
- Develop innovative funnel concepts using audience psychology, user research, emerging trends, and creative experimentation
- Lead cross-functional initiatives across design, engineering, analytics, acquisition, content, and product teams
- Apply experimentation methodology and statistical judgment to evaluate results and make decisions
- Translate experiment results into strategic insights and future growth opportunities
- Build acquisition experiences connecting advertising creatives, funnel messaging, monetisation, and product value propositions
- Use AI and automation to create reusable research, ideation, and experimentation workflows
Requirements
What you’ll need- 5+ years of experience in Growth, Product, Product Marketing, or CRO/Experimentation roles
- Demonstrated track record of delivering measurable business impact
- Advanced experimentation expertise
- Strong knowledge of A/B testing methodology, statistical concepts, and complex experiment design
- Strong analytical and commercial judgment
- Ability to connect conversion performance to monetisation, LTV, and broader business outcomes
- Deep understanding of UX, audience psychology, user research, and conversion optimisation
- Ability to independently navigate ambiguous problems, develop strategies, and drive complex initiatives from ideation through execution
- Strong cross-functional leadership and stakeholder management skills
- Ability to influence decisions and lead projects without formal authority
- Creative and innovative mindset
- English proficiency B2+
Benefits
Comp & perks- Opportunity to work at a global wellness technology company
- Remote work arrangement
- Work with a global, cross-functional team
- Opportunity to lead high-impact growth initiatives
- Exposure to advanced experimentation, AI, and automation
- Candidate journey includes recruiter call, team member meeting, skills assessment, and leadership interviews