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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading mobile-first product development, focusing on user activation, engagement, and retention through data-driven decision-making and monetization strategies. Proficient in utilizing AI tools for prototyping and collaborating effectively with cross-functional teams to deliver impactful features.
Highest-signal resume keywords
Mobile-First Product DevelopmentUnit Economics AnalysisSQL ProficiencyProduct Analytics Tools (Amplitude, Mixpanel)AI Prototyping
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product RoadmappingFeature ShippingMonetization MetricsCohort AnalysisFunnel Building
Soft Skills
CollaborationAdaptabilityStakeholder Alignment
Tools & Technologies
AI ToolsAmplitudeMixpanel
Industry Keywords
Direct-To-ConsumerSubscription EconomicsActivationEngagementRetention
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Lead product development for Welltech’s next mobile app
- Own the end-to-end in-app experience, from onboarding and activation through personalization and content discovery
- Translate the defined product vision into a roadmap and MVP scope
- Make day-to-day speed-versus-quality trade-offs to launch the product
- Track and improve unit economics including ARPU, LTV, CAC, and payback period
- Run monetization experiments and partner with Growth on paywalls, pricing, and packaging
- Use shared capabilities, data, and learnings from Welltech apps including YogaGo, Muscle Booster, and WalkFit
- Design and run activation-focused experiments
- Define modular, quick-access content discovery experiences
- Collaborate with engineering, design, data, and marketing to deliver features and align on goals and metrics
- Build working prototypes using AI tools and agents
- Potentially build selected features directly into the app code using AI agents, subject to engineering review and approval
- Report to the Head of Product
- Progress through recruiter call, hiring manager meeting, business case, and panel presentation
Requirements
What you’ll need- Proven direct-to-consumer, mobile-first product-building and scaling track record
- Experience working alongside performance marketing
- Track record of shipping features that measurably improved activation, engagement, or retention
- Solid understanding of subscription unit economics: ARPU, LTV, CAC, payback period, and paywall conversion
- Experience using unit economics and monetization metrics to shape product decisions
- Experience with SQL and product analytics tools such as Amplitude or Mixpanel
- Ability to build funnels, analyze cohorts, and measure product-change impact
- Ability to align marketing and engineering stakeholders
- Comfort using AI tools to turn ideas into tangible prototypes
- Scale-up or startup background
- Comfortable working in a fast-changing, ambiguous environment
- Location in Lithuania, Armenia, Romania, Estonia, Latvia, Hungary, or Bulgaria, or willingness to relocate to Cyprus
Benefits
Comp & perks- Relocation package provided for relocation to Cyprus
- Opportunity to work remotely
- Continuous self-improvement and learning
- Feedback-sharing culture
- Opportunity to build selected new features directly into the app code using AI agents
- Engineer review and approval of code changes, merges, and releases
- Opportunity to work with proven shared technology, data, and capabilities across Welltech apps
