Communications and Marketing Manager

Western Digital

. Develop and execute marketing strategies and campaigns for CaFÉ and ZAPP supporting customer engagement, awareness, adoption, retention, and revenue generation .

Posted 9/15/2026full-timeRemote • Alaska • United StatesMid-LevelSenior💰 $51,538 - $87,908 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies and campaigns across multiple channels, with strong writing and editing skills for creating audience-focused content. Proficient in managing digital marketing initiatives, including social media and email marketing, while effectively handling multiple projects and priorities.

Highest-signal resume keywords

Marketing Strategy DevelopmentDigital Marketing ManagementContent Creation and EditingProject ManagementAudience Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyContent CreationDigital MarketingProject ManagementEmail MarketingSocial Media ManagementPerformance EvaluationAudience TargetingVideo EditingWebsite Content Management

Soft Skills

Strong Writing SkillsCollaborationCommunicationAdaptabilityProblem-Solving

Tools & Technologies

WordPressCanvaAdobe Creative CloudEmail Marketing PlatformsCustomer Relationship Management Systems

Industry Keywords

Nonprofit OrganizationsArts and CultureSaaS PlatformsAudience EngagementMarketing Campaigns

Tech Stack

Tools & technologies

CloudWordPress

About the role

Key responsibilities & impact

Develop and execute marketing strategies and campaigns for CaFÉ and ZAPP supporting customer engagement, awareness, adoption, retention, and revenue generation
Evaluate marketing performance and recommend changes based on results, audience needs, and business priorities
Manage CaFÉ’s e-blast program, including strategy, promotion, advertiser relationships, execution, and revenue performance
Plan and manage paid digital and social media campaigns, including audience targeting, creative direction, and performance evaluation
Develop communications strategies and plans for product launches, system changes, customer initiatives, operational updates, and other business needs
Write, edit, produce, and manage customer-facing content across websites, blogs, newsletters, product announcements, help content, sales materials, and social media
Lead marketing, promotional, and audience-engagement webinars and virtual events
Support product-led educational webinars through promotion, audience communications, and marketing and visual materials
Manage a portfolio of recurring communications, campaigns, product communications, social content, and other projects
Maintain the CaFÉ and ZAPP marketing and communications calendar
Develop project plans, coordinate contributors and reviewers, manage approvals, and complete projects
Manage competing priorities, changing needs, risks, and capacity conflicts
Translate subject-matter input from product and business teams into clear communications and marketing approaches
Collaborate with Creative West’s marketing and communications team on brand alignment, organizational storytelling, and shared campaigns
Represent Creative West, CaFÉ, and ZAPP at conferences, webinars, meetings, and sector events

Requirements

What you’ll need

Strong writing and editing skills, with experience creating clear, audience-focused content for a range of purposes and formats
Demonstrated experience developing and executing marketing and communications strategies, campaigns, and content across multiple channels based on business goals, audience needs, and intended outcomes
Experience managing multiple concurrent projects with competing priorities
Experience with digital marketing and social media, including creating content, managing campaigns, and reviewing performance data
Experience working with website content management systems and other digital platforms, with the ability to learn new systems and technology quickly
Experience with WordPress preferred
Experience with Canva, Adobe Creative Cloud, or comparable visual content tools preferred
Experience creating or editing basic video or multimedia content preferred
Experience working with email marketing, customer relationship management, analytics, or digital advertising platforms preferred
Experience communicating about technology products, SaaS platforms, or other products that require translating technical or operational information for nontechnical audiences preferred
Familiarity with arts, cultural, nonprofit, or other mission-driven organizations and audiences preferred

Benefits

Comp & perks

Employer-paid health insurance
Employer-paid life and disability insurance
Dental insurance partially subsidized by employee
401(k) with up to 5% match
37.5 hour work week
Generous vacation and sick leave
10 paid holidays plus the week off between Christmas and New Year’s Day