Director, OPX Global Marketing

Westinghouse Electric Company

. Lead marketing activities for the OPX business across Nuclear Fuel, Instrumentation & Control, Parts, Outage Services, Generation & Industrial Services, Long-term Operations and Engineered Solutions .

Posted 10/9/2026full-timeRemote • Pennsylvania • United StatesLead💰 $162,000 - $202,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading integrated marketing strategies, digital marketing practices, and account-based marketing campaigns while managing and mentoring marketing professionals. Proficient in market intelligence development and competitive analysis to drive business growth and enhance customer experience.

Highest-signal resume keywords

Marketing LeadershipDigital Marketing ToolsAccount-Based Marketing (ABM)AI Content DevelopmentMarket Intelligence Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business Unit MarketingCreative Team LeadershipCampaign Performance MeasurementMarket ResearchCompetitive Analysis

Soft Skills

MentoringStrategic PositioningCollaboration

Tools & Technologies

MS CopilotAdobe SuiteDigital Tools Technology Stack

Industry Keywords

Nuclear FuelInstrumentation & ControlOutage ServicesLong-term OperationsEngineered Solutions

About the role

Key responsibilities & impact

Lead marketing activities for the OPX business across Nuclear Fuel, Instrumentation & Control, Parts, Outage Services, Generation & Industrial Services, Long-term Operations and Engineered Solutions
Develop an integrated marketing plan aligned with corporate, team, sales, commercial growth and strategic account goals
Lead and mentor marketing professionals and external partners, setting priorities and strengthening execution across the portfolio
Strengthen OPX visibility and market positioning through digital marketing, content strategy, expertise, campaigns, videos and tools
Enhance customer experience through personalized account-based marketing campaigns and customer insights
Lead AI-enabled marketing practices, including content optimization, audience segmentation, analytics and workflow automation
Oversee market research and competitive analyses, advising OPX leadership on strategic positioning
Develop market intelligence covering customers, competitors, market trends, opportunities and growth strategies
Partner with commercial, operations, legal, government affairs, supply chain and global communications teams
Measure campaign performance and use data-driven insights to improve marketing effectiveness
Determine strategic positioning of conferences, sponsorships and Westinghouse-hosted events
Maintain consistency across marketing touchpoints in accordance with Westinghouse brand guidelines
Support commercial and business-unit technology/segment teams with market growth, new customer acquisition and existing-customer wallet share programs
Manage the annual marketing budget and guide execution of plans and campaigns
Report to the Chief Commercial Officer, OPX business unit

Requirements

What you’ll need

10+ years in a marketing leadership or relevant role, including experience managing professionals
10+ years of business unit or product marketing experience
Experience leading creative teams and overseeing projects or related disciplines
Experience with digital marketing tools, including account-based marketing (ABM) campaigns and customer journeys
Experience with AI functions and developing AI content and creative assets using agents
Mid-to-expert level knowledge of MS Copilot, Adobe Suite and digital tools technology stack
Experience developing marketing professionals, managing performance and building teams
Expertise working with senior business leaders and translating priorities into marketing strategies
Experience developing executive-level market intelligence and competitive landscape analyses
Willingness and ability to travel internationally 10%–20%
Must comply with applicable United States and comparable export control requirements

Benefits

Comp & perks

Comprehensive medical benefits, potentially including medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options
Wellness programs, including Employee Assistance Program for employees and household members
401(k) with company match contributions
Paid vacations and company holidays
Flexible work arrangements
Educational reimbursement and comprehensive career programs
Global recognition and service programs
Employee referral program
Incentive pay based on company and individual performance may be available