Product Marketing Manager

WeTravel

. Own the end-to-end marketing plan and execution for each product feature .

Posted 9/17/2026contractRemote • ColombiaSeniorLead💰 $25,000 - $40,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing, with a strong focus on communication, campaign execution, and data analysis. Proficient in crafting compelling content and managing cross-functional collaborations to drive product feature adoption.

Highest-signal resume keywords

B2B Product MarketingCampaign ExecutionData AnalysisEmail MarketingFluent Business Spanish

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CommunicationStorytellingFeature Adoption TrackingVideo EditingAudio EditingSQLAdvanced ExcelGoogle SheetsAI ToolsContent Localization

Soft Skills

CollaborationPresentation SkillsInsight Generation

Tools & Technologies

CRM PlatformsCustomer.ioAnalytic Tools

Industry Keywords

Travel InnovationB2B MarketingProduct LaunchOnboarding MaterialsPromotional Campaigns

Tech Stack

Tools & technologies

SpringSQL

About the role

Key responsibilities & impact

Own the end-to-end marketing plan and execution for each product feature
Align launch plans with commercial teams
Drive channel plans across website, social, paid, and lifecycle channels
Craft and set up emails, in-product messages, and Loom-style demo videos
Update onboarding materials, including product tours, emails, and the Onboarding Center
Run the monthly product newsletter
Partner on product content for major events, including the annual spring release, Travel Innovation Summit, and Operator Innovation Day
Track feature adoption after launch, identify stalled features, and decide corrective actions
Host live product webinars and coordinate presenters
Run promotional campaigns for existing features
Localize content into Spanish when required
Collaborate with product managers, marketing channel owners, account managers, customer support representatives, designers, engineers, and commercial teams

Requirements

What you’ll need

7+ years of communication-heavy professional experience
At least 3 years in B2B product marketing at a tech company
Fluent business English
Excellent storytelling in writing and on camera
Track record of successful B2B email and in-product campaigns
Uses AI tools to work faster and reliably while owning quality
Comfortable analyzing data and surfacing insights
Fluent business Spanish and deep understanding of Latin American travel business culture (nice to have)
Experience with CRM and customer engagement platforms such as Customer.io (nice to have)
Experience with SQL, advanced Excel/Google Sheets, and other analytic tools (nice to have)
Video and audio editing skills (nice to have)
Full legal right to work in a LATAM country through citizenship or residency
No visa sponsorship or relocation assistance available
Required 3–5 minute video introduction as part of the application

Benefits

Comp & perks

Unlimited paid time off under the “Time to Recharge” policy
Amsterdam Program: visit the Amsterdam HQ for 2–4 weeks annually, with accommodation in WeTravel apartments
Work From Anywhere benefit: up to four weeks per calendar year from another approved location
Extensive paid family leave
Three paid volunteer days per year
Two-week cross-functional onboarding program
Cutting-edge equipment and tools
International, travel-loving team with a passion for adventure and innovation
Monthly payments in USD under a B2B contractor agreement