Product Marketing Manager

WeTravel

. Own the end-to-end marketing plan and execution for each product feature .

Posted 9/17/2026full-timeRemote • Costa RicaSeniorLead💰 $25,000 - $40,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing, with a strong focus on communication, campaign execution, and data analysis. Proficient in crafting targeted marketing materials and leveraging CRM tools to enhance customer engagement.

Highest-signal resume keywords

B2B Product MarketingEmail Campaign ManagementData AnalysisCRM Tools ExperienceVideo Editing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email CampaignsIn-Product MessagingSQLAdvanced ExcelGoogle SheetsData InsightsStorytellingContent LocalizationPromotional CampaignsProduct Marketing

Soft Skills

CommunicationStorytellingCollaborationPresentation SkillsAdaptability

Tools & Technologies

Customer.ioAI ToolsAnalytic ToolsWebinar PlatformsVideo Editing Software

Industry Keywords

B2B MarketingTravel Business CultureProduct LaunchFeature AdoptionCustomer Engagement

Tech Stack

Tools & technologies

SpringSQL

About the role

Key responsibilities & impact

Own the end-to-end marketing plan and execution for each product feature
Align launch plans with commercial teams
Drive channel plans across website, social, paid, and lifecycle channels
Craft and set up emails, in-product messages, and Loom-style demo videos
Update onboarding materials, including product tours, emails, and the Onboarding Center
Run the monthly product newsletter
Partner on product content for major events such as the annual spring release, Travel Innovation Summit, and Operator Innovation Day
Monitor feature adoption after launch, identify stalled features, and determine fixes
Partner on the annual product webinar calendar and host live product webinars
Bring product managers, designers, engineers, and account managers into webinar presentations
Run promotional campaigns for existing features needing an adoption boost
Localize content into Spanish when required

Requirements

What you’ll need

7+ years of communication-heavy professional experience, including at least 3 years in B2B product marketing at a tech company
Fluent business English
Excellent storytelling in writing and on camera
Track record of successful B2B email and in-product campaigns, ideally highly targeted
Uses AI tools to work faster and more reliably while owning quality
Comfortable digging into data and surfacing independent insights
Fluent business Spanish and deep understanding of Latin American travel business culture preferred
Experience with CRM tools and customer engagement platforms such as Customer.io preferred
Experience with SQL, advanced Excel/Google Sheets, and other analytic tools preferred
Video and audio editing skills preferred
Must have full legal right to work in a LATAM country through citizenship or residency
Visa sponsorship and relocation assistance are not available
Must submit a 3–5 minute video introduction as part of the application

Benefits

Comp & perks

Unlimited paid time off through the “Time to Recharge” policy
Amsterdam Program: visit the Amsterdam HQ for 2–4 weeks every year, with accommodation in WeTravel apartments
Work From Anywhere benefit: up to four weeks per calendar year from another approved location
Extensive paid family leave
Three paid volunteer days per year
Two-week cross-functional onboarding program
Cutting-edge equipment and tools
International, travel-loving team environment