Product Marketing Manager

WeTravel

. Own the end-to-end marketing plan and execution for each product feature .

Posted 9/17/2026full-timeRemote • EcuadorSeniorLead💰 $25,000 - $40,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B product marketing, including end-to-end marketing plan execution, campaign management, and content localization. Proficient in data analysis and storytelling, with a strong focus on driving feature adoption and collaboration across teams.

Highest-signal resume keywords

B2B Product MarketingEmail Campaign ManagementData AnalysisContent LocalizationVideo Editing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementData AnalysisEmail MarketingIn-Product MessagingSQLAdvanced ExcelGoogle SheetsAI ToolsVideo EditingAudio Editing

Soft Skills

StorytellingCommunicationCollaborationInsight GenerationPresentation Skills

Tools & Technologies

CRM ToolsCustomer.ioAnalytic ToolsMarketing Automation PlatformsEmail Marketing Software

Industry Keywords

B2B MarketingProduct MarketingTravel IndustryLatin American Business CultureFeature Adoption

Tech Stack

Tools & technologies

SpringSQL

About the role

Key responsibilities & impact

Own the end-to-end marketing plan and execution for each product feature
Align feature launch plans with commercial teams
Drive channel plans with website, social, paid, and lifecycle marketing owners
Craft and set up emails, in-product messages, and Loom-style demo videos
Update product tours, onboarding emails, and the Onboarding Center for new launches
Run the monthly product newsletter
Partner on product content for major events including the annual spring release, Travel Innovation Summit, and Operator Innovation Day
Track feature adoption after go-live, identify stalled features, and determine fixes
Partner on the annual product webinar calendar and host live product webinars
Bring in presenters such as product managers, designers, engineers, and account managers
Run promotional campaigns for existing features needing an adoption boost
Localize content into Spanish when required
Collaborate with product managers, marketing channel owners, account managers, and customer support representatives

Requirements

What you’ll need

7+ years of communication-heavy professional experience, including at least 3 years in B2B product marketing at a tech company
Fluent business English
Excellent storytelling in writing and on camera
Track record of successful B2B email and in-product campaigns, ideally highly targeted
Uses AI tools to work faster and more reliably while owning the quality of shipped work
Comfortable digging into data and surfacing independent insights
Fluent business Spanish and deep understanding of Latin American travel business culture (nice to have)
Experience with CRM tools and customer engagement platforms such as Customer.io (nice to have)
Experience with SQL, advanced Excel/Google Sheets, and other analytic tools (nice to have)
Video and audio editing skills (nice to have)
Full legal right to work in a LATAM country through citizenship or residency
No visa sponsorship or relocation assistance is available
Must submit a 3–5 minute video introduction as part of the application

Benefits

Comp & perks

Unlimited paid time off through the “Time to Recharge” policy
Amsterdam Program: visit the Amsterdam HQ for 2–4 weeks each year, staying in WeTravel apartments
Work From Anywhere benefit: up to four weeks per calendar year from another approved location
Extensive paid family leave
Three paid volunteer days per year
2-week cross-functional onboarding program
Cutting-edge equipment and tools
International, travel-loving team with a passion for adventure and innovation