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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B product marketing, with a strong focus on campaign execution, data analysis, and effective communication. Proficient in crafting targeted marketing content and leveraging AI tools to enhance productivity and quality.
Highest-signal resume keywords
B2B Product MarketingCampaign ExecutionData AnalysisEmail MarketingFluent Business English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email CampaignsIn-Product CampaignsSQLAdvanced ExcelGoogle SheetsVideo EditingAudio Editing
Soft Skills
StorytellingCommunication
Tools & Technologies
CRM ToolsCustomer.ioAI Tools
Industry Keywords
Travel Business CultureLATAM MarketProduct MarketingOnboardingWebinars
Tech Stack
Tools & technologiesSpringSQL
About the role
Key responsibilities & impact- Own the end-to-end marketing plan and execution for each product feature
- Align launch plans with commercial teams
- Drive channel plans with website, social, paid, and lifecycle marketing owners
- Craft and set up emails, in-product messages, and Loom-style demo videos
- Update product tours, onboarding emails, and the Onboarding Center
- Run the monthly product newsletter
- Partner on product content for major events, including the annual spring release, Travel Innovation Summit, and Operator Innovation Day
- Monitor post-launch adoption, identify stalled features, and decide corrective actions
- Partner on the annual webinar calendar and host live product webinars
- Recruit PMs, designers, engineers, and account managers as webinar presenters
- Run promotional campaigns for existing features requiring an adoption boost
- Localize content into Spanish when required
- Work with product managers, marketing channel owners, account managers, and customer support representatives
- Submit a 3–5 minute video introduction as part of the application process
- Complete a take-home launch plan and sample assets assignment
Requirements
What you’ll need- 7+ years of communication-heavy professional experience, including at least 3 years in B2B product marketing at a tech company
- Fluent business English
- Excellent storytelling skills in writing and on camera
- Track record of successful B2B email and in-product campaigns, ideally highly targeted
- Uses AI tools to work faster and more reliably while owning the quality of shipped work
- Comfortable digging into data and surfacing independent insights
- Fluent business Spanish and deep understanding of Latin American travel business culture (nice to have)
- Experience with CRM tools and customer engagement platforms such as Customer.io (nice to have)
- Experience with SQL, advanced Excel/Google Sheets, and other analytic tools (nice to have)
- Video and audio editing skills (nice to have)
- Full legal right to work in a LATAM country through citizenship or residency
- No visa sponsorship or relocation assistance available
Benefits
Comp & perks- Generous "Time to Recharge" policy with unlimited paid time off
- Amsterdam Program: visit the Amsterdam HQ for 2–4 weeks every year, with accommodation in a WeTravel apartment
- Work From Anywhere benefit: up to four weeks per calendar year from another approved location
- Extensive paid family leave
- Three paid volunteer days per year
- 2-week cross-functional onboarding program
- Cutting-edge equipment and tools
- International, travel-loving team
- Monthly payments in USD
