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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing enterprise career sites and content management systems, with a strong focus on candidate experience and recruitment marketing strategies. Proven ability to lead cross-functional teams and drive the implementation of digital experiences that enhance talent attraction and engagement.
Highest-signal resume keywords
Product Owner ExperienceEnterprise Website ManagementDigital Product LeadershipProject Management SkillsSearch Engine Optimization (SEO)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business ExecutionImplementationStrategic PlanningWebsite DesignContent Management System (CMS)Digital Experience DevelopmentUser Experience (UX)Web AnalyticsContent MigrationRoadmap Development
Soft Skills
Problem-Solving SkillsOrganizational SkillsStakeholder ManagementCommunication SkillsPresentation Skills
Tools & Technologies
Digital CampaignsSocial MediaAnalytics ToolsContent Publishing WorkflowsTalent Acquisition Platforms
Industry Keywords
Candidate ExperienceEmployer BrandRecruitment MarketingTalent AttractionDigital Operating Models
About the role
Key responsibilities & impact- Lead implementation and launch of Wells Fargo's new career site and content management system (CMS)
- Serve as business product owner and steward of the candidate experience
- Provide strategic direction for the career site's design, development, infrastructure, and ongoing evolution
- Translate candidate, recruiter, business, and Talent Acquisition needs into a prioritized product roadmap
- Partner across Talent Acquisition, Content, Product, Technology, Analytics, Legal, Risk, external vendors, and other stakeholders
- Develop and provide strategic direction for recruitment marketing content across social media, digital campaigns, and print advertising
- Guide the career-site content experience and oversee content migration and publishing readiness
- Lead design, development, testing, and launch activities for the enterprise career site and CMS
- Coordinate career site activities across Content, Creative, Product, Technology, vendors, and other stakeholders
- Establish and manage career site governance, CMS workflows, publishing standards, processes, roles, permissions, and quality standards
- Oversee content migration and publishing activities
- Serve as ongoing operational owner and subject matter expert for the career site and CMS
- Manage day-to-day site operations, content publishing, site health, enhancements, and issue resolution
- Monitor career site performance and reporting using candidate behavior, engagement, and performance insights
- Maintain and prioritize a roadmap of site enhancements and optimization opportunities
- Keep the career site connected to the broader GTAM digital attraction ecosystem, talent brand, campaigns, and candidate experience strategy
Requirements
What you’ll need- 7+ years of Business Execution, Implementation, or Strategic Planning experience, or equivalent demonstrated through work experience, training, military experience, or education
- Experience managing enterprise websites, digital experiences, career sites, or content management system (CMS) platforms
- Experience serving as a product owner or digital product leader for an enterprise career site, employer brand website, content management system, recruitment marketing platform, or other candidate-facing digital experience
- Experience supporting website design, development, infrastructure planning, implementation, migration, testing, launch, or large-scale enhancement initiatives
- Ability to define a product vision, develop and prioritize a roadmap and backlog, and translate business needs into product requirements, user stories, and acceptance criteria
- Strong understanding of enterprise website architecture, website governance, content management, integrations, publishing workflows, permissions, controls, and digital operating models
- Experience managing ongoing website operations, site health, enhancement roadmaps, issue resolution, and continuous improvement programs
- Ability to partner with Product, Technology, engineering, architecture, Creative, Content, Analytics, Legal, Risk, content management system, marketing technology, and external vendor teams in a highly matrixed organization
- Experience managing multiple priorities, stakeholders, dependencies, timelines, risks, and deliverables in a complex environment
- Strong project management, organizational, and problem-solving skills
- Experience using Search Engine Optimization (SEO), site search, web analytics, candidate behavior, engagement, user research, site performance data, and reporting
- Knowledge of candidate experience, user experience (UX), and digital journey best practices
- Experience supporting Talent Acquisition, Employer Brand, Recruitment Marketing, Talent Attraction, or candidate-experience programs
- Experience developing or directing content for social media, digital campaigns, print advertising, or other external talent-attraction channels
- Strong written, verbal, presentation, and stakeholder management skills
- Not eligible for visa sponsorship
- Not eligible for relocation
Benefits
Comp & perks- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
- Incentive opportunities may be available