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About the role
Key responsibilities & impact- Define and execute the long-term strategy for debit and everyday payment products and experiences
- Develop growth strategies to increase customer engagement, card activation, spending, and primary banking relationships
- Lead portfolio performance, including revenue growth, profitability, customer acquisition, retention, and market share
- Identify emerging market opportunities and industry trends
- Serve as a key strategic leader within the Money Movement organization
- Own the end-to-end product lifecycle for debit cards, digital wallets, P2P payments, contactless payments, tokenization solutions, and emerging payment products
- Develop and execute product roadmaps aligned with customer needs, business objectives, and technology modernization priorities
- Oversee product design, pricing strategies, benefits, rewards programs, and feature enhancements
- Drive customer-centric innovation using customer insights, data analytics, market research, and competitive intelligence
- Prioritize and manage strategic investments and modernization initiatives
- Create seamless payment experiences across physical, digital, and mobile channels
- Lead strategies that increase customer adoption, usage, loyalty, and satisfaction
- Drive enhancements to onboarding, activation, servicing, and engagement journeys
- Partner with Marketing and Digital teams to improve awareness, adoption, and engagement
- Develop programs that deepen customer relationships and encourage everyday payment behaviors
- Lead digital wallet integrations and payment innovations
- Drive adoption of contactless, tokenized, and mobile payment capabilities
- Evaluate emerging technologies and trends across the payments ecosystem
- Partner with technology teams to modernize platforms and improve speed to market
- Maintain a competitive and differentiated payments offering
- Partner with leaders across Consumer Banking, Payments, Deposits, Digital, Technology, Fraud, Risk, Operations, Marketing, and Finance
Requirements
What you’ll need- 10+ years of Product Management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- 6+ years of Management experience
- Experience within financial services, payments, treasury management, commercial banking, or fintech organizations
- Expertise in customer journey design, engagement frameworks, behavioral analytics, and customer lifecycle management
- Experience leading digital transformation, customer experience optimization, or enterprise engagement programs
- Strong knowledge of data-driven personalization and omnichannel engagement strategies
- Ability to achieve results in a high complexity environment
- Executive level communications
- Accountable for applicable risk programs and Wells Fargo policies and procedures
- Directly represent own experiences during recruiting and hiring process
- Third-party recordings prohibited unless authorized by Wells Fargo
Benefits
Comp & perks- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
- Incentive opportunities may be available