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Whistle & Whistle

Media Buyer – SaaS

Whistle & Whistle

. Build, manage, and scale lead generation ad campaigns within Meta Ads Manager .

Posted 10/12/2026full-timeRemote • South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and scaling lead generation ad campaigns on Meta Ads Manager, with a strong focus on creative development and performance optimization for service-based businesses in the US market.

Highest-signal resume keywords
Meta Ads ManagerLead Generation CampaignsAd Creative DesignCampaign Performance MetricsAudience Targeting

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Campaign Structure OptimizationBudget AllocationBid StrategiesCPL TrackingCPA TrackingCTR TrackingROAS TrackingThumb-stop Rate Tracking
Soft Skills
Data InterpretationTroubleshooting
Tools & Technologies
CanvaCapCut
Industry Keywords
Service-Based BusinessesUS Market

About the role

Key responsibilities & impact
  • Build, manage, and scale lead generation ad campaigns within Meta Ads Manager
  • Ensure optimal campaign structure, tracking setup, and audience targeting
  • Develop campaign hooks, copy, and visual creative
  • Continuously monitor and optimize active ad sets, budget allocation, bid strategies, and audience targeting
  • Design and execute creative testing roadmaps covering hooks, formats, visuals, and CTAs
  • Track CPL, CPA, CTR, ROAS, and Thumb-stop Rate
  • Deliver actionable performance updates and optimization insights
  • Drive high-quality lead generation campaigns for US service businesses
  • Maintain scalable cost-per-lead targets

Requirements

What you’ll need
  • 3 to 5 years of proven hands-on experience setting up, managing, and scaling ad spend on Meta Ads Manager
  • Strong background running successful lead generation campaigns tailored for service-based businesses in the US market
  • Proficiency in designing and editing ad creative using Canva and CapCut
  • Ability to interpret campaign metrics, troubleshoot underperforming ad sets, and translate data into tactical creative and campaign adjustments

Benefits

Comp & perks
  • Remote work arrangement