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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance copywriting, SEO-driven content creation, and collaboration with creative teams to enhance brand visibility and engagement. Proficient in tailoring content for various platforms while aligning with marketing strategies and performance objectives.
Highest-signal resume keywords
Performance CopywritingSEO ExperienceSocial Media AdvertisingContent OptimizationTime Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance CopywritingSEO WritingScript DevelopmentContent CreationA/B Testing
Soft Skills
CollaborationTime ManagementAdaptabilityCreativity
Tools & Technologies
Digital Advertising PlatformsContent Management Systems
Industry Keywords
Performance MarketingE-commerceBrand MessagingCreative Team Collaboration
About the role
Key responsibilities & impact- Report to the Senior Copywriter
- Collaborate with the creative team to create paid video campaigns, SEO-focused blog posts and search-optimised Meta content
- Concept and script videos with the video team
- Craft copy aligned with brand and performance objectives
- Create content that drives visibility, conversions and performance
- Write SEO-driven blog posts to improve rankings and extend reach
- Develop Meta video concepts and scripts optimised for conversion and engagement
- Brainstorm resonant and memorable impact messaging
- Collaborate with the Digital Product team on site experience and A/B testing
- Write direct-mail inserts encouraging brand referrals
- Participate in monthly Creative Pin Ups and Copy team meetings
- Contribute to a Creative Team squad and its culture
Requirements
What you’ll need- Performance copywriting experience, including crafting scripts and supporting copy for paid video ads across multiple channels
- SEO experience
- Social media advertising platform experience
- Ability to tailor content for each platform and optimise it for performance
- Understanding of performance marketing best practices across various channels
- Ability to align work with marketing strategies and broader business goals
- Ability to balance e-commerce goals with tone of voice and creative excellence
- Strong time management and ability to prioritise competing tasks in a fast-paced environment
- Ability to meet deadlines and proactively flag challenges
- Collaborative approach with creative and cross-functional teams
- Hunger for learning; conceptual experience is not required
Benefits
Comp & perks- Competitive, market informed salaries
- Meaningful support towards healthcare for the team around the world
- Generous paid leave
- Tailored learning and development opportunities
- Free toilet paper
- Certified B Corp™ workplace focused on social and environmental impact