Head of Growth, Online Travel Agency

WhyHireWrong?

. Own the full Polish P&L, including revenue targets, booking volume, CAC, and channel payback periods .

Posted 9/23/2026full-timeCracow • PolandLead💰 PLN 300,000 - PLN 450,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing P&L, performance marketing budgets, and acquisition strategies tailored to the Polish market. Proven ability to lead teams, execute campaigns, and report on ROI effectively.

Highest-signal resume keywords

P&L ManagementPerformance MarketingCAC AnalysisTeam LeadershipGrowth Roadmap Ownership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEM/PPCSEOPaid SocialMarket Intelligence AnalysisAcquisition Strategy DevelopmentBudget ManagementPerformance TrackingChannel Mix ManagementUnderperforming Channel RestructuringData-Driven Decision Making

Soft Skills

People DevelopmentStrategic Decision MakingCommunication

Industry Keywords

OTATravelE-CommerceMarketplacesFintechStartup ScalingGlobal Playbook Adaptation

About the role

Key responsibilities & impact

Own the full Polish P&L, including revenue targets, booking volume, CAC, and channel payback periods
Own allocation decisions for a six-figure performance marketing budget and manage spend weekly
Report directly to leadership on ROI by channel
Set the hiring bar, manage performance, develop people, and execute campaigns personally
Decide which channels to scale or eliminate and sequence investment across a 12-month growth roadmap
Track competitors and identify gaps in the Polish OTA market
Translate market intelligence into acquisition strategy

Requirements

What you’ll need

Native Polish speaker, based in Poland
7-10 years in growth or performance marketing
At least 3-4 years at a senior or director level owning a P&L and a team directly
Direct ownership of a six-figure-plus performance marketing budget covering SEM/PPC, SEO, and paid social
Ability to state exact CAC, payback period, and channel mix managed, with specific numbers from a Polish-market role
Has killed or rebuilt at least one underperforming acquisition channel at director level
Experience building or restructuring a marketing team
Experience owning a 12-month growth roadmap and reporting results to founders or a board
Strong plus: background in OTA, travel, e-commerce, marketplaces, or fintech
Strong plus: experience scaling a growth function from early-stage inside a startup or scale-up
Strong plus: experience adapting global playbooks to Polish market conditions