Director of Payer Sales

Wider Circle

. Build and manage a robust new-business pipeline of payer prospects across Medicare Advantage, D-SNP, and Medicaid lines of business .

Posted 11/4/2026full-timeRemote • United StatesLead💰 $115,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales and business development within healthcare technology and health insurance services, with a strong focus on Medicare Advantage, D-SNP, and Medicaid markets. Proven ability to build and manage relationships with payer executives while effectively utilizing Salesforce for pipeline management.

Highest-signal resume keywords

B2B Sales ExperiencePayer Market ExpertiseSalesforce ProficiencyPresentation SkillsNetworking Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Cycle ManagementCold CallingAccount PlanningMarket Feedback AnalysisContract Negotiation

Soft Skills

Communication SkillsRelationship BuildingHunter MentalityAutonomyAccountability

Tools & Technologies

Salesforce

Industry Keywords

Medicare AdvantageD-SNPMedicaidHealthcare TechnologyHealth Insurance ServicesCMS Marketing GuidelinesPayer EvaluationMember EngagementCare Management LandscapeGovernment Programs

About the role

Key responsibilities & impact

Build and manage a robust new-business pipeline of payer prospects across Medicare Advantage, D-SNP, and Medicaid lines of business
Proactively prospect and hunt for new opportunities using cold calling, emailing, networking, and existing industry relationships to meet decision makers
Own the full sales cycle from first positioning and outreach through contracting
Develop and execute account and opportunity plans for target payers, tracked and maintained in Salesforce
Build and nurture relationships with executives and senior leaders at MCOs and health plans
Deliver compelling in-person and virtual presentations aligned with each payer's strategic objectives, including star ratings, member engagement, and health outcomes priorities
Maintain working knowledge of the Medicare Marketing and Sales process, CMS marketing guidelines, and payer evaluation of marketing and sales vendor partnerships
Attend industry events to build visibility, generate new relationships, and meet prospects
Provide market feedback to senior leadership on competitive dynamics, product-market fit, and emerging opportunities across payer segments
Meet or exceed assigned targets for new business sales volume and other key performance objectives
Maintain accurate, current pipeline and activity records in Salesforce for leadership forecast visibility

Requirements

What you’ll need

Bachelor's degree or equivalent professional experience
7+ years of B2B sales and business development experience within healthcare technology and/or health insurance services
Proven experience selling into payer markets – Medicare Advantage, D-SNP, and Medicaid – with a track record of closing new business with payers you directly sourced
Familiarity with the Medicare Marketing and Sales process at payers, including how health plans evaluate and contract with marketing and member engagement vendors
An established network of contacts across the payer industry, including executive leadership at MCOs and health plans
A true hunter mentality – comfortable prospecting, cold calling, and “knocking on doors” to generate new opportunities rather than relying solely on inbound or existing relationships
Experience selling high-value, complex service offerings through a lengthy, multi-stakeholder sales cycle across multiple states
Comfort operating in a fast-paced, growth-stage startup environment with high autonomy and accountability
Strong command of sales CRM technology (Salesforce) and the discipline to keep pipeline data current and accurate
Excellent presentation, written, and verbal communication skills
Deep understanding of the health payer and care management landscape, particularly within government programs lines of business

Benefits

Comp & perks

Performance-based incentive bonuses
Opportunity to grow with the company
Comprehensive health coverage including medical, dental, and vision
401(k) Plan
Paid Time Off
Employee Assistance Program
Health Care FSA
Dependent Care FSA
Health Savings Account
Voluntary Disability Benefits
Basic Life and AD&D Insurance
Adoption Assistance Program
Training and Development
Equal employment opportunity and inclusive work environment