Senior Product Manager, Member Growth

Wider Circle

. Own the full funnel: lead → live contact → visit scheduled → visit completed → enrolled → billable .

Posted 11/10/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing growth funnels from lead generation to enrollment, utilizing marketing automation and AI-driven outreach strategies. Proficient in data analysis, A/B testing, and ensuring compliance with healthcare marketing regulations.

Highest-signal resume keywords

Growth Funnel ManagementLead-To-Enrollment AutomationData Analysis (SQL)A/B Testing ExperienceHealthcare Marketing Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationMarketing AutomationAI-Driven OutreachData AnalysisA/B TestingConversion Rate OptimizationCustomer Acquisition Cost (CAC)Return On Ad Spend (ROAS)SegmentationLifecycle Marketing

Soft Skills

LeadershipCollaborationCommunicationMotivationCredibility

Industry Keywords

HealthcareMedicareMedicaidD-SNPDualsComplianceMarketing RulesMember JourneyVoice AgentsDigital Tools

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the full funnel: lead → live contact → visit scheduled → visit completed → enrolled → billable
Set strategy for acquisition, activation and re-engagement
Build marketing automation and AI-driven outreach using voice, SMS and nurture to qualify leads and book visits
Unify the member journey across channels and new partners and integrate it with the care platform
Run fast experiments with channel pods across operations, marketing, engineering and data
Read results weekly and decide whether to continue, change or stop experiments
Shape the offer and messaging with marketing and agencies
Segment outreach and messaging by plan, channel and member group
Own conversion and CAC by channel and maintain a weekly scorecard
Serve as leadership’s go-to on top-of-funnel growth
Ensure compliance with TCPA and health plan marketing rules while working with the compliance lead
Report to the VP of Product and collaborate with channel leads, care navigators, marketing, engineering and data teams

Requirements

What you’ll need

4+ years in product roles owning growth funnels end to end
Experience building lead-to-enrollment automation in healthcare, ideally including AI or voice agents
Strong data skills: define the metrics, run your own analysis (SQL), and reason about CAC and ROAS
Experience running A/B tests in a product growth setting
Scrappy and comfortable building with AI on our own; you ship small and iterate
Credible with executives, frontline call center staff and field teams alike
Motivated to serve underserved, low-income older adults
Medicare, Medicaid, D-SNP or duals experience preferred
Experience with products that blend digital tools with human-delivered services preferred
Lifecycle or product marketing background preferred
Experience being held to enrollment or revenue goals preferred

Benefits

Comp & perks

Performance-based incentive bonuses
Opportunity to grow with the company
Comprehensive health coverage including medical, dental, and vision
401(k) Plan
Paid Time Off
Employee Assistance Program
Health Care FSA
Dependent Care FSA
Health Savings Account
Voluntary Disability Benefits
Basic Life and AD&D Insurance
Adoption Assistance Program
Training and Development
Equal employment opportunity and inclusive work environment