Director, Event Marketing

Window Nation

. Identify, develop, and own event-based marketing initiatives to generate sales leads for Window Nation .

Posted 11/5/2026full-timeFulton • Maryland • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in event planning and management, with a strong focus on generating sales leads and delivering exceptional event experiences. Proven ability to lead teams, manage budgets, and execute marketing initiatives effectively across various geographical locations.

Highest-signal resume keywords

Event PlanningTeam LeadershipSales Lead GenerationBudget ManagementMicrosoft Office Suite Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event MarketingSales Metrics TrackingOrganizational PlanningEvent Calendar ManagementRecruiting and Training

Soft Skills

Strong Communication SkillsAttention to DetailSelf-StarterAbility to Handle Multiple PrioritiesTeam-Oriented

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Event-Based MarketingTrade ShowsCommunity EventsSales QuotasHigh-Energy Environment

About the role

Key responsibilities & impact

Identify, develop, and own event-based marketing initiatives to generate sales leads for Window Nation
Attend trade shows, home shows, fairs, festivals, and community events and manage the event marketing team in generating new sales leads
Recruit, hire, train, develop, and manage a team that delivers an exceptional event experience and generates sales leads
Identify, schedule, and plan an event calendar covering all geographical locations and ensure successful staffing
Work with the marketing team to design and produce event displays, manage event marketing materials and equipment delivery, and coordinate setup and teardown with local staff
Budget events and maintain approved budgets
Develop timelines, organizational plans, and internal communications for cohesive and transparent event execution nationwide
Partner with branch operations and sales to grow brand presence in local markets
Track and report retail metrics to evaluate event performance and ROI
Exceed sales lead quotas based on established KPIs
Travel 30%, including some weekends

Requirements

What you’ll need

Bachelor’s Degree
5+ years experience in event planning
3+ years in a leadership position
Ability to work weekends and/or evenings to support events
Strong recruiting and training skills
Self-starter with ability to manage and develop others
Ability to handle multiple priorities at one time
Strong planning and organizational skills, including attention to detail
Knowledge of current best practices and new strategies for event marketing
Proficiency using Microsoft Office Suite
Ability to work in a fast-paced, high-energy, team-oriented environment
Excellent verbal and written communication skills are required for communicating internally and externally
Must be authorized to work in the United States on a permanent basis without current or future visa sponsorship

Benefits

Comp & perks

Window Nation cultivates a culture of inclusion that respects employees' individual strengths, views, and experiences
Growth opportunities: professional and personal development
Equal employment opportunity consideration
Travel opportunities, including events nationwide