B2B SaaS Growth Leader

Wing Assistant

. Identify and implement growth strategies to drive demand and increase qualified leads.

Posted 9/17/2026full-timeUnited StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Growth Marketing and Demand Generation, with a strong focus on managing paid acquisition budgets and optimizing lead generation strategies. Proven ability to analyze performance metrics and drive team accountability in fast-paced B2B SaaS environments.

Highest-signal resume keywords

Growth MarketingDemand GenerationPaid Acquisition ManagementLead Generation OptimizationTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth Strategy ImplementationAttribution Metrics AnalysisCAC AnalysisOutbound Sales Motion DevelopmentInbound Lead Generation

Soft Skills

LeadershipPerformance ManagementAccountability

Tools & Technologies

Google AdsBing AdsMeta AdsLinkedIn AdsAI Tools

Industry Keywords

B2B SaaSSMBHealthcareDentalVertical SaaS

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Identify and implement growth strategies to drive demand and increase qualified leads.
Manage and optimize paid acquisition budgets across Google, Bing, Meta, and LinkedIn.
Build and execute outbound motions from scratch, including list building, enrichment, sequences, domains, and deliverability.
Oversee inbound lead generation and routing processes.
Build or optimize landing pages to enhance user experience and conversion rates.
Measure and report on attribution metrics including qualified demos, pipeline, and closed revenue.
Analyze CAC and cost per qualified demo by channel, scaling or eliminating underperforming initiatives.
Directly manage a team of SDRs or marketers, setting weekly priorities and tracking performance.
Utilize AI tools and automation to build productivity workflows.
Foster a culture of accountability and performance management within the team.

Requirements

What you’ll need

4–10 years of experience in Growth, Demand Generation, Growth Marketing, or GTM.
Experience managing at least 2 direct reports while actively participating in growth channels.
Proven track record of owning paid acquisition budgets and driving performance across multiple channels.
Expertise in building outbound sales motions and optimizing inbound lead generation.
Ability to measure success through metrics like qualified demos, pipeline, and closed deals, rather than just impressions or MQLs.
Strong understanding of CAC and ability to analyze performance by channel.
Familiarity with AI tools and automation platforms such as Claude, ChatGPT, Clay, Apollo, Instantly, Make, Zapier, n8n, and Apify.
Experience in fast-paced B2B SaaS startup environments, particularly in SMB, healthcare, dental, or vertical SaaS.
Strong leadership skills with the ability to manage underperformance effectively.
Exclusion of candidates with purely brand, content, social media, SEO-only, or agency-only backgrounds.
Nice to have: Experience in lower-ACV/high-volume business models.
Nice to have: Familiarity with advanced marketing automation and CRM tools.
Nice to have: Strong analytical skills and experience with data-driven decision-making.
Nice to have: Experience in managing remote teams.
Nice to have: Background in AI technology and its application in marketing strategies.

Benefits

Comp & perks

Competitive salary and performance-based bonuses.
Opportunity to work in a fast-paced, innovative environment.
Professional development and growth opportunities.
Collaborative team culture that values input and creativity.
Access to cutting-edge tools and technologies to aid in your success.
Supportive work environment that encourages learning and career advancement.