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Digital & Field Events Marketer
Wing Assistant. Own company events, including industry events, tradeshows, conferences, luncheons, and thought leadership conversations.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in event marketing and coordination, with a strong focus on managing budgets, defining KPIs, and leveraging AI for process improvement. Proven ability to execute end-to-end event planning while collaborating effectively with sales and marketing teams to drive revenue.
Highest-signal resume keywords
Event MarketingBudget ManagementKPI DefinitionAI UtilizationProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event CoordinationBudget ForecastingLead CaptureROI AnalysisVendor Negotiation
Soft Skills
Excellent CommunicationProblem-SolvingCalm Under Pressure
Tools & Technologies
HubSpot
Industry Keywords
B2B MarketingEvent PlanningDigital EventsTradeshowsConferences
About the role
Key responsibilities & impact- Own company events, including industry events, tradeshows, conferences, luncheons, and thought leadership conversations.
- Own digital events such as webinars and podcasts, including hosting and representing the company.
- Research, evaluate, and recommend events aligned with the ideal customer profile and revenue goals.
- Own a rolling 12-month event calendar.
- Manage event organizers, vendors, and venues; negotiate sponsorships, booth space, speaking slots, and add-ons.
- Plan and execute events end to end, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics.
- Attend every event in person as the on-site point of contact; set up and tear down booths and troubleshoot issues.
- Brief attending team members on objectives, talking points, target accounts, and logistics.
- Partner with sales to book pre-show meetings, run dinners and customer events, and capture, qualify, and follow up on leads.
- Run pre- and post-event campaigns with marketing, including email outreach, landing pages, paid promotion, and social media.
- Manage the event budget, track costs, forecast, flag risks, and make trade-off decisions.
- Define event KPIs and produce post-event reports covering leads, meetings, pipeline, ROI, and improvement opportunities.
- Collaborate with sales, marketing, and product to turn event activity into meetings, opportunities, and revenue.
Requirements
What you’ll need- 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech.
- A track record of organizing events end to end, even at smaller scale.
- Experience managing an events budget, including forecasting, tracking spend, and making trade-offs to maximize ROI.
- Comfortable defining KPIs and building reports connecting event activity to pipeline and revenue.
- Demonstrated use of AI to automate or improve work as an events marketer; this is a must.
- Familiarity with HubSpot.
- Strong project management instincts across timelines, budgets, vendors, and multiple moving pieces.
- Comfortable negotiating with vendors and event organizers.
- Excellent written and in-person communication skills.
- Calm under pressure and able to problem-solve in real time.
- Willing and able to travel 30 to 50% during peak event seasons across North America, with potential European travel as the company expands.
- Must live within roughly an hour of a major airport hub with frequent direct flights.
- Must have the right to work in the country where they live; visa sponsorship is unavailable.
Benefits
Comp & perks- Performance‑based bonuses
- Software for Upskilling & Productivity
- Paid Time Off
- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- Direct access to founding team
- High visibility, autonomy and ownership