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Digital Marketing, Paid Ads Specialist – Part-time
Wing Assistant. Plan, launch, and optimize paid campaigns on Meta Ads (Facebook/Instagram) and Google Ads .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing with a focus on paid advertising, campaign optimization, and social media management. Proficient in graphic design and content strategy to enhance brand presence and engagement.
Highest-signal resume keywords
Digital Marketing ExperiencePaid Advertising OptimizationSocial Media ManagementGraphic Design ProficiencyCampaign Analytics Understanding
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid AdvertisingCampaign OptimizationContent StrategyPerformance TrackingGraphic Design
Soft Skills
CreativityOrganizationTime ManagementWritten Communication
Tools & Technologies
Meta AdsGoogle AdsCanvaCapcutAdobe PhotoshopAdobe Illustrator
Industry Keywords
Campaign AnalyticsPerformance MetricsContent CalendarAudience EngagementBrand Presence
About the role
Key responsibilities & impact- Plan, launch, and optimize paid campaigns on Meta Ads (Facebook/Instagram) and Google Ads
- Monitor campaign budgets and analyze performance metrics
- Test ad creatives and prepare ROI reports
- Manage social media accounts and content calendars
- Plan and schedule posts, write captions, and develop content strategies
- Monitor engagement to grow the audience
- Design professional flyers, promotional graphics, and ad creatives
- Repurpose content across social media channels to maintain a consistent brand presence
Requirements
What you’ll need- Proven experience in digital marketing, specifically paid advertising and campaign optimization
- Strong social media management and content strategy skills
- Ability to generate creative content ideas and plan content calendars
- Proficiency in graphic design tools (Canva, Capcut, or similar)
- Understanding of campaign analytics, performance tracking, and marketing KPIs
- Strong written communication, creativity, organization, and time management
- Ability to manage multiple marketing activities independently and meet deadlines
- Experience with Canva, Capcut, Adobe Photoshop, Illustrator, or similar platforms
- Experience with Meta Ads (Facebook/Instagram) and Google Ads
- Familiarity with campaign analytics and reporting tools
- USB headset with noise cancellation feature
- Working webcam
- Computer with at least 1.8 GHz processor and at least 4GB RAM
- Main internet service speed of at least 25 Mbps cable connection
- Backup internet service speed of at least 10 Mbps
Benefits
Comp & perks- Performance Incentives
- Job Security and Stability
- Paid Training
- Inclusive Culture
- Upskilling Opportunities
- 100% Work-From-Home
- Exceptionally Supportive Team
- Opportunities for Career Growth
- Fun Work Environment
- Holiday & Overtime Pay
- Affiliate Marketing Program with earnings of up to $30 if your referral is hired