Events Marketing Manager

Wing Assistant

. Research, evaluate, and recommend tradeshows, conferences, and industry events aligned with the ICP and revenue goals.

Posted 9/15/2026full-timeRemote • United StatesJunior💰 $80,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event marketing and coordination, with a strong focus on managing budgets, defining KPIs, and producing reports that connect event activities to revenue. Proficient in negotiating with vendors and executing events end to end, while utilizing AI to enhance marketing efforts.

Highest-signal resume keywords

Event Marketing ExperienceBudget ManagementKPI Definition and ReportingVendor NegotiationAI Utilization in Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event CoordinationBudget ForecastingLead Capture ManagementEvent KPI DefinitionReporting and Analysis

Soft Skills

Project ManagementProblem-SolvingCommunication SkillsCalm Under Pressure

Tools & Technologies

HubSpotEvent Management Software

Industry Keywords

B2B MarketingField MarketingEvent PlanningTrade ShowsConferences

About the role

Key responsibilities & impact

Research, evaluate, and recommend tradeshows, conferences, and industry events aligned with the ICP and revenue goals.
Own a rolling 12-month event calendar.
Manage event organizers, vendors, and venues; negotiate sponsorships, booth space, speaking slots, and add-ons.
Plan and execute events end to end, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and team travel logistics.
Attend every event in person as the on-site point of contact; set up and tear down booths and troubleshoot issues.
Brief attending team members on objectives, talking points, target accounts, and logistics.
Partner with sales to book pre-show meetings, run dinners and customer events, capture and qualify leads, and accelerate follow-up.
Run pre- and post-event campaigns involving email outreach, landing pages, paid promotion, and social media.
Manage event spend, forecast costs, track budgets, and make trade-off decisions.
Define event KPIs and produce post-event reports covering leads, meetings, pipeline, ROI, and improvements.

Requirements

What you’ll need

1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech.
A track record of organizing events end to end, even at smaller scale.
Experience managing an events budget, including forecasting, spend tracking, and ROI trade-offs.
Comfortable defining KPIs and building reports connecting event activity to pipeline and revenue.
Demonstrated use of AI to automate or improve events-marketing work; this is required.
Familiarity with HubSpot.
Strong project management skills.
Comfortable negotiating with vendors and event organizers.
Excellent written and in-person communication skills.
Calm under pressure and able to problem-solve at events.
Willing and able to travel 30 to 50% during peak event seasons across North America, with potential European travel.
Must live within roughly an hour of a major airport hub with frequent direct flights.
Must have the right to work in the country where you live; no visa sponsorship is available.

Benefits

Comp & perks

Performance‑based bonuses
Software for Upskilling & Productivity
Paid Time Off
High autonomy, low bureaucracy
Fast-track to leadership for high performers
Direct access to founding team
High visibility, autonomy and ownership