Field & Events Marketer

Wing Assistant

. Research, evaluate, and recommend tradeshows, conferences, and industry events aligned with the ideal customer profile and revenue goals .

Posted 9/15/2026full-timeRemote • CanadaJunior💰 CA$100,000 - CA$140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event marketing and coordination, with a strong focus on managing budgets, defining KPIs, and executing events end to end. Proficient in leveraging AI for process improvement and familiar with HubSpot for effective event management.

Highest-signal resume keywords

Event Marketing ExperienceBudget ManagementKPI Definition and ReportingAI Utilization in EventsProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event CoordinationBudget ForecastingLead CaptureBooth DesignNegotiation SkillsEvent PlanningReportingLogistics ManagementVendor ManagementProblem-Solving

Soft Skills

Excellent CommunicationCalm Under PressureTeam Briefing

Tools & Technologies

HubSpotAV EquipmentBadge ScannersEmail Outreach ToolsSocial Media Platforms

Industry Keywords

B2B MarketingEvent SponsorshipTrade ShowsConferencesCustomer Engagement

About the role

Key responsibilities & impact

Research, evaluate, and recommend tradeshows, conferences, and industry events aligned with the ideal customer profile and revenue goals
Own a rolling 12-month event calendar
Manage relationships with event organizers, vendors, and venues
Negotiate sponsorships, booth space, speaking slots, and add-ons
Plan and execute events end to end, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics
Attend every event in person as the on-site point of contact
Set up and tear down booths and troubleshoot in real time
Brief attending team members on objectives, talking points, target accounts, and logistics
Partner with sales to book pre-show meetings, run dinners and customer events, and capture, qualify, and follow up on leads
Run pre- and post-event campaigns with marketing, including email outreach, landing pages, paid promotion, and social
Manage event spend, track costs, forecast accurately, flag risks, and make trade-off decisions
Define event KPIs and create post-event reports covering leads, meetings, pipeline, ROI, and improvement opportunities

Requirements

What you’ll need

1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally B2B or tech
Track record of organizing events end to end
Experience managing an events budget, forecasting, tracking spend, and maximizing ROI
Comfortable defining KPIs and building reports connecting event activity to pipeline and revenue
Demonstrated use of AI to automate or improve work as an events marketer; this is a must
Familiarity with HubSpot
Strong project management skills
Comfortable negotiating with vendors and event organizers
Excellent written and in-person communication skills
Calm under pressure and able to problem-solve on the spot
Willing and able to travel 30 to 50% during peak event seasons across North America, with potential European travel
Must live within roughly an hour of a major airport hub with frequent direct flights
Must have the right to work in the country where you live; no visa sponsorship available

Benefits

Comp & perks

Performance‑based bonuses
Paid Time Off
High autonomy, low bureaucracy
Fast-track to leadership for high performers
Direct access to founding team
High visibility, autonomy and ownership