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Growth & Social Media Specialist
Wing Assistant. Develop and run digital marketing and user acquisition campaigns to drive qualified traffic to Plyt and encourage signups .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing digital marketing strategies, user acquisition campaigns, and audience-specific content creation. Proficient in analyzing campaign performance and optimizing for maximum engagement and signups.
Highest-signal resume keywords
Digital MarketingUser AcquisitionContent Strategy DevelopmentCampaign Analysis and OptimizationSocial Media Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingUser AcquisitionContent CreationCampaign OptimizationAudience Engagement Tracking
Soft Skills
Strategic ThinkingCreativityAnalytical Skills
Tools & Technologies
AI Tools for Content GenerationDMA ToolsSocial Media Platforms
Industry Keywords
User SignupsTraffic GenerationContent FormatsCalls-to-Action
About the role
Key responsibilities & impact- Develop and run digital marketing and user acquisition campaigns to drive qualified traffic to Plyt and encourage signups
- Test, analyze, and optimize campaigns for acquisition results
- Build audience-specific social media content strategies for job seekers and recruiters
- Create, schedule, and publish engaging, promotional, and educational posts across relevant social platforms
- Develop strong calls-to-action to improve signup completion
- Track engagement, clicks, traffic, and signup performance
- Identify effective content formats and channels and allocate resources accordingly
Requirements
What you’ll need- Typically 3+ years of proven experience in digital marketing, user acquisition, or social media growth
- Ability to develop an independent strategy and funnel and own the process end-to-end
- Proven track record of driving mass user signups/traffic through digital campaigns
- Experience creating engaging, audience-specific content and managing publishing schedules
- Familiarity with AI tools for creative content generation
- Basic DMA tools
- USB headset with noise cancellation feature
- Working webcam
- Computer with at least 1.8 GHz processor and at least 4GB RAM
- Main internet service speed of at least 25 Mbps cable connection
- Backup internet service speed of at least 10 Mbps
Benefits
Comp & perks- Performance Incentives
- Job Security and Stability
- Paid Training
- Inclusive Culture
- Upskilling Opportunities
- 100% Work-From-Home
- Exceptionally Supportive Team
- Opportunities for Career Growth
- Fun Work Environment
- Holiday & Overtime Pay
- Affiliate Marketing Program referral bonus of up to $30 if referral is hired