Ad Ops Specialist, B2B Paid

WinnerBrands

. Set up and execute ad campaigns on LinkedIn, Google, Facebook, and programmatic platforms .

Posted 10/5/2026contractRemote • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing and ad operations, with a strong focus on campaign execution, tracking, and optimization across multiple platforms. Proficient in analyzing performance metrics and generating insights for strategic decision-making.

Highest-signal resume keywords

Digital MarketingAd OperationsCampaign OptimizationTracking And AnalyticsPerformance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

A/B TestingCampaign ExecutionContent Syndication TrackingQuality AssuranceAd Tag GenerationPerformance AnalysisBudget PacingCTR MonitoringCPC MonitoringROAS Monitoring

Soft Skills

Good Communication Skills

Tools & Technologies

MarketoSFDCLinkedInGoogleFacebookProgrammatic PlatformsFigmaAdobe

Industry Keywords

Paid Performance AdvertisingMedia OperationsB2B Experience

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Set up and execute ad campaigns on LinkedIn, Google, Facebook, and programmatic platforms
Ensure accurate tracking and reporting in Marketo, SFDC, and related systems
Conduct quality assurance and testing of creative assets across browsers and devices
Ensure ad creatives meet technical specifications
Troubleshoot implementation, tracking, and reporting issues
Optimize campaigns through A/B testing, budget pacing, and industry best practices
Set up tracking for content syndication campaigns
Perform quality checks and lead uploads
Collaborate with internal teams
Maintain organized records of creative assets, campaign proposals, and execution plans
Identify opportunities for process improvement and automation
Generate and test ad tags for campaign launches
Monitor CTR, CPM, CPC, CPA, ROAS, and conversion metrics
Create monthly performance reports with insights and recommendations
Analyze data to identify trends
Present findings to stakeholders for strategic decision-making

Requirements

What you’ll need

3 to 6 years of experience
Experience in digital marketing, paid performance advertising, and media operations
Strong ad operations experience
Experience with tracking and analytics
Good communication skills
Preferred B2B experience, but not mandatory
Ability to work 11am to 9pm IST (UK time zone)
Experience setting up and executing campaigns on LinkedIn, Google, Facebook, and programmatic platforms
Experience with Marketo and SFDC tracking and reporting
Experience with A/B testing, budget pacing, and campaign optimization
Experience with content syndication campaign tracking, quality checks, and lead uploads
Experience generating and testing ad tags
Experience monitoring CTR, CPM, CPC, CPA, ROAS, and conversion metrics
Experience creating performance reports and analyzing campaign trends
Figma or Adobe experience for ad creatives and localization is an added advantage

Benefits

Comp & perks

No specific benefits, perks, or compensation extras are stated
Remote work arrangement