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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership in developing high-performing sales teams and implementing effective sales strategies to drive growth in the foodservice and catering equipment sectors. Proficient in using sales data and CRM systems to enhance performance and profitability.
Highest-signal resume keywords
Sales LeadershipStrategic PlanningCRM ProficiencyNegotiation SkillsSales Performance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentBudgetingForecastingPipeline ManagementCommercial Decision-Making
Soft Skills
People DevelopmentInfluencing AbilitiesRelationship Building
Tools & Technologies
CRM Systems
Industry Keywords
FoodserviceCatering EquipmentSales ChannelsNational AccountsCommercial Opportunities
About the role
Key responsibilities & impact- Lead, motivate and develop a high-performing national sales team
- Deliver sustainable sales and margin growth across all sales channels
- Develop and implement effective sales strategies
- Grow existing national accounts while securing new business opportunities
- Strengthen relationships with distributors, dealers and key customers
- Identify new routes to market and drive commercial opportunities
- Monitor sales performance, forecasts and key business metrics
- Work closely with internal teams to deliver exceptional customer service
- Report to the Managing Director
- Lead the development and delivery of the UK sales strategy
Requirements
What you’ll need- Experienced sales leader with a proven track record of delivering growth within the foodservice, catering equipment or related sectors
- Strong leadership and people development skills
- Excellent negotiation and influencing abilities
- Experience managing and developing field-based sales teams
- Proven business management experience, including budgeting, forecasting and strategic planning
- Strong proficiency in CRM systems
- Ability to use customer and sales data to drive pipeline management, performance and commercial decision-making
- Experience analysing sales performance metrics and translating insights into practical business actions
- Strong commercial mindset with a focus on profitability and sustainable growth
- Flexibility to travel extensively across the UK and Ireland
Benefits
Comp & perks- Competitive salary + bonus potential
- Company vehicle (with private use) + fuel card
- 25 days holiday + bank holidays (increasing with service)
- Pension
- Private Healthcare
- Life Assurance
- EAP
- Employee discounts